Tag: Video
2011
08.02

I’ve been meaning to share this for a while, and after meetings some digital projection specialists at Marketing Week Live a few weeks back, I thought it even more relevant.

This is the Hyundai Accent 3D projection mapping video, not only showcasing the vehicle but the creative possibilities of projection mapping and the power viral marketing. It highlights the new slogan “New Thinking. New Possibilities.”

After Skoda’s tv fantastic advert based around projection mapping (below), Hyundai had to go one further and do it for real.

Take a look at the Ford Focus Plasma Ball video too if you missed it.

(Opinion: Jon Price ? Designer)

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2011
07.25

I stumbled across this from 07/08; it’s a nice, brand renewal video from Swisscom, one of the leading brands and a market leader in Switzerland (with more than 60% average share of the market). Swisscom is perceived as one of the most trusted brands by Swiss people and this re-brand was the final step to a major restructuring of the whole Swisscom organisation. “Our concept for Swisscom centres on creating just a cross-platform, dynamic identity. This will form a strong and clearly defined single axis around which every element of the Swisscom organisation can then move”.

It’s an interesting way to demonstrate an overview of the brand-refresh process and goes some way to capturing the amount of work involved. The video speaks for itself but you can see further development here: http://www.movingbrands.com/?category_name=swisscom-work#strategy

(Opinion: Jon Price ? Designer)

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2019
07.09

When First DataBank came to DNA with their brief for a corporate DVD presentation to be used in a sales pack and on exhibition stands, we knew exactly what they needed. As the UK?s leading provider of drug databases and active clinical decision support, their subject matter can get more than a little complicated but with DNA’s long-standing relationship with FDB we were able to get under their skin to create this animated typographic presentation that makes it all the more clear.

The pharmaceutical sector is ruled by results and facts and that’s exactly what we drew upon to highlight the benefits of working with FDB, and the possible dangers if you don’t. In-house, DNA Advertising story boarded, animated, wrote a bespoke soundtrack and edited the presentation.

View this video on our YouTube Channel.

Check out some more of our video work on our Vimeo channel.

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2019
01.19

For anyone who didn?t see Ascari appear on ITV the other night ? check out this bite-sized clip, or take a look at the website we designed and built for them at http://www.ascari.net.

Incidentally, we shot, edited and produced the film and soundtrack on this site ourselves.
We captured most of the footage in three days then spliced in some shots we had storyboarded for Ascari when previously commissioning another South West company ? Denhams. The benefit to Ascari is that the whole thing is royalty-free. Just before Christmas we received a call from a company in the USA. They saw the Ascari film, loved the soundtrack and have asked us to do the same for them. Don?t you love it when that happens? Watch this space!

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