Tag: Social Media Marketing
2009
10.30

I’ve recently set up a new online e-commerce business from scratch and have researched various unorthodox ways of short-cutting to better performance in the Search Engines. There’s a lot of debate about whether or not you can buy a domain name with a page rank and use it to get a head start, but nobody seems to provide a succinct answer.┬áThe truth of the matter is as follows (please correct me if I’m wrong):

You can buy a domain with a page rank from various websites. Just Google it and you’ll find them. Some of these page ranks seem to be legitimate and some appear to be falsified, so please beware. Once you direct the domain at your own server and give it your own content, it is likely that Google will reclassify the page rank as PR0. However, if the domain you bought performs well in existing online searches and already has numerous inbound links in place (which you can check before you buy), it is likely that you will achieve a better page rank far more quickly than if you set up a site from scratch with an entirely new domain.

If you want straightforward, professional advice on marketing your website – including whether or not Twitter and other social media will deliver a return on your investment – please give us a call.

(Opinion: Jim Green – MD)

2009
08.05

A lot of articles have been written about how consumers in general make decisions about purchasing a product or a service. One thing is for certain, social media and the ability to read other people’s recommendations is playing an increasingly significant part in most consumers’ buying habits.

In a recent survey by Nielsen, 90% of people said they trusted recommendations from people they know (perhaps not surprising), while an impressive 70% trusted the opinions of other consumers posted online. These were followed closely by brand websites, editorial (invariably someone’s PR) and brand sponsorships.

The Internet has given the consumer the ability to post information online without having to go through a third party. Such “straight-from-the-horse’s-mouth” communication is clearly very powerful, demonstrating the potential of social media as a marketing tool.

Be warned though, social media can be as destructive as it can be helpful. Marketing a service or product through blogs, forums, social networks and other online communities necessitates losing control. One has to be a) supremely confident in the quality of what’s on offer, and b) willing to take the good with the bad!

2009
07.31

There are all sorts of urban myths about Search Engine black magic and online marketing, but the fact is that good SEO is no big secret. The methodology behind achieving good search engine positions is actually quite simple – it’s the amount of time and effort you put in that really makes a difference. This is where a decent budget can have a big impact.

Having said all that, there are always changing trends and new ideas to keep on top of – not least when Google changes the rules, which it’s not averse to doing! There are more seminars and training courses out there than you could shake a stick at, but for anyone interested in some Google-related tips, this looks like a pretty good one. We’re constantly brushing up ourselves, so we might see you there!