Tag: Lucky Beer
2009
10.01

So I went out last night for a spot of grub and when ordering at the bar I spotted a small green Buddha smiling at me from the fridge. Of course, being an enthusiast of Japanese and Chinese lager I had to snap-up a bottle of Lucky. Lucky ? an Asian style lager, is owned by Barons Brewers of Australia, is bottled in China and consists of rice flake, malted barley and Czech hops. But all of that is insignificant ? it?s the unique bottle that sold it for me. With design emphasis on the bottle rather than label graphics (although the logo is pretty vintage-cool),
the bespoke beer bottle features the seated, laughing Chinese character Pu-Tai, holding a large gold ingot above his head. ?Many believe this figure of a Buddha to be a symbol of wealth, happiness and life fulfilment. We consider him to be the enlightened good-time guy?. In Eastern culture it is considered good luck to rub the Buddha?s belly, I decided to just take the bottle home instead? is that sad? (No comments on this post please.)

Lucky isn?t a new beer on the market but is apparently quite hard to find, despite it reportedly being sold in some supermarkets. Find out more here: www.luckydrinkco.com

(Opinion: Jon Price ? Designer)

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