Tag: Designer

On 18th April, Sarah Thomson joined the DNA team. Sarah has a passion for the industry and has been working in design for over 4 years in both the print and digital arena. She left her previous role, managing a small team of designers to join DNA. We see Sarah as a great and welcomed addition to our creative team and I know she is excited to get stuck into more creative projects and work with our prestigious clients.

Welcome aboard Sarah.

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Quite simply, it’s just too successful for its own good. Despite being a horrible typeface.

Prompted by a recent magazine article by the Beeb, I wanted to share my loathing of this seen-everywhere, used-for-everything font. Its creator, Microsoft employee Vincent Connare, has a lot to answer for because he has given birth to a monster.

But why do so many people hate it with a passion? I don’t know, but for me it’s just an insignificant typeface that’s become popular without being good. I blame the advent of the computer. Gone are the days when the choice of font in a printed piece was usually made by a professional, based on its suitability for the task. Now, with computers in almost every home and business, Joe Public (and his wife and family) can just click on a menu item labeled ‘Font’ and choose from a long list of typefaces with a single mouse click. And there, lurking in the list, is Comic Sans. Waiting with a cheeky grin on its face. Waiting to adorn everything from a poster for a lost kitten to a pub menu.


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When appointed by British Ceramic Tile as their chosen design agency, we were delighted to get stuck into our first project which consisted of designing and print managing their new retail brochures. The brochures were introduced to highlight the new tile ranges, brought to the market to offer the consumer a wide variety of styles to suit a range of interior looks and tastes, whatever the budget. 

The design and layout of the brochures is consistent with the new corporate branding, and each introduce one of the 7 new ranges; Whites and colours, Rustic, Textures, Dartmoor Naturals, Urban and Elgin. These ranges work within British Ceramic Tile?s 4 collections; Essentials, Living, Inspirations and Designer. For each collection we created individual sub brand colours and logos to differentiate the hierarchy of the products.

We are currently working on the Designer collection, which consists of the Conran and Laura Ashley ranges so watch this space!

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