Category: What’s on
2011
07.11


On Saturday (9th July) the ?DNA Dawdlers’, otherwise know as Sarah and Katie, took part in the Rowcroft Hospice Sleep Walk along with 1500 other women and a giant sheep named ?Barbara’. We have been working with Rowcroft since October last year to produce the Sleep Walk campaign material and website so we were really excited to be part of the big event. The atmosphere on the night was amazing and it was an incredible sight to see so many women dressed in their PJs all determined to have a great time and raise money for such a worthy cause.

The ten mile route took us from Occombe Farm through Cockington and along the harbour to Kents Cavern where we walked through the caves (our favourite part of the walk). From Kents it was back along the harbour before climbing the hill up Headland Park Road, along Sandringham Gardens and Preston Down Road then heading back to Occombe Farm for a much needed bacon sarnie.

The Sleep Walk event has seen sponsorship pledged currently standing at an amazing £130,000 ? that?s a whopping £170,000 including Gift Aid! This money will help secure the future of Rowcroft and the end of life care that they to provide. It?s not too late to donate, you can support the DNA Dawdlers here or find out more about Rowcroft and the services and support that they provide by visiting www.rowcrofthospice.org.uk.

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2011
07.05


Last week Paul, Jon and I left the usual studio hustle and bustle and boarded a train to London to spend the day at Marketing Week Live! This is the second time that BLOGDIR have attended this event and on arrival to the Olympia hall it was soon evident that this was going to be another exhibition of great value. Marketing Week Live! attracts marketers from across the country and consists of four exhibitions, namely Data Marketing Show, Insight Show, In-Store Show, Online Marketing Show. Each area is packed with interesting displays and seminars on all aspects of marketing.

Not surprisingly the theme of the show seemed to be heavily digital weighted with key speakers including Google?s MD for the UK & Ireland Matt Brittin discussing ?how the web is changing the world for consumers,? giving reference to Google+ and the importance of social. The show rather poignantly witnessed the distribution of the last traditional print version of ?Design Week? as proof of this merge into the digital (only) age…

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2011
06.06

(See what we did there?) Our trusty BDM Tim has taken up  yet another challenge all in the name of charity! Tim will be running the Torbay Half Marathon on Sunday 19th June on behalf of Rowcroft Hospice – it’s a charity that’s close to Tim’s heart and provides fantastic care to people facing life-limiting illness. With the 13.1 mile coastal route giving all participants a run for their money, any kind donations will be most appreciated ? please show your support and give what you can. Thank you.

Tim’s Just Giving page: http://www.justgiving.com/Tim-Cowell

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2011
04.13

Tues 12 April: Feeling the early morning chill on platform 5, I awaited the train with only a cardboard cup of tea and a luke warm bacon bap for company. This trip will be the envy of many, others may possibly even drool at the prospect, but sometimes you’ve just gotta do what you’ve gotta do…

It’s important to keep abreast of the latest developing technologies when you’re working in an integrated design and digital agency. Be it software or hardware developments, emerging new media platforms or routes to market, it’s essential to keep your eyes peeled for the next industry evolution or new standards on both developer/designer and user sides of the table.

Sadly, Tomorrow’s World was canned in 2003 and frankly just reading about new technologies doesn’t cut the digital mustard. You can’t beat hands-on interaction and demonstration. So I took a trip to the Birmingham NEC on an exclusive Press preview invitation to The Gadget Show Live Professional, the largest consumer electronics show. That’s five huge exhibition halls crammed with hundreds of stands sporting the latest gadgets, consumer tech, demos, workshops and presentations from every industry imaginable, giving an insight into technology and trends of the future… FIND OUT WHAT’S HOT!

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2011
02.03

After completing the branding, advertising, website and promotional materials for Rowcroft Hospice’s sponsored Sleep Walk event, it’s great to hear the support has been fantastic with spaces filling fast. On his radio show, Liam at Riviera FM chats to Laura and ‘Barbara the Sheep’ from Rowcroft Hospice, who were in to promote the Sleep Walk, taking place this summer. Have a listen to the rather surreal interview here: http://liamgilsenan.podbean.com/

Find out more by visiting the Rowcroft Sleep Walk website.

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2011
01.18

Several members of DNA recently spent two days in London at the Tullett Prebon London International Boat Show (LIBS). It was a rewarding visit, with meetings with several of our clients. There were numerous boats on display that we would love to own. The ultimate boat on display was the 32M, the new flagship product from our long standing client Princess Yachts. As the name suggests, it is 32 meters of pure luxury and opulence. We were fortunate enough to board the vessel on two separate occasions and were blown away each time. This boat has had a lot of PR, due to it being both the largest boat currently built by Princess Yachts and it is also the largest vessel to fit inside the hall at Excel. The boat has been featured by numerous media companies, including the BBC and Boat International.

This shot shows Katie, Matt, myself (Paul) and Tim from DNA on board the flybridge area of the new Princess 32M.

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2019
08.09

Some of the DNA Advertising team pushed aside their mice and picked up their joypads as they headed down to Extended Play, Plymouth?s first Games event discussing the future of the games industry and the positive impact it can have on the region?s emerging and talented producers, artists and developers. From console to phone, web to multiplatform, the games industry has become a dominant force in the media and design world. With the southwest traditionally being a fertile breeding ground for game developer talent, Extended Play looks to highlight the slowly emerging games industry in the region and uncover what opportunities exist for studios.

The British Council?s young interactive entrepreneur of the year, 26 year old ?Paul Croft of MediaTonic, took to the stage for his keynote, centering his talk around the ‘origin point of success?, about his experiences in becoming such a recognised player in the industry and the future of brand game design and scope for ?advergames?.

Traditionally smaller developers take most of the risks without pressure from clients and company overheads, riding the curve and making their mark at just the right time. This window for exploitation however, is extremely narrow. As the technology and route to market become more conventional and a trend begins to form, it’s only a matter of time before well-known development houses grab the monopoly, running with the idea and doing it bigger and better. This is even more apparent today, with a 6 monthly transition in fads, making iPhone apps ‘so last season’ and with Farmville being the biggest game in the world, it?s now all about social gaming and everyone wants a piece of the pie. Although it may still seem fresh, within the industry the App bubble has pretty much burst. There is still money to be made, but with over-saturation of Apps it’s already no longer the method of choice… On the flipside, with over 61.6million active users of Farmville on Facebook, it affirms the potential of social online gaming as the next big advertising and brand building medium… In another 6 months it’ll no doubt be another story.

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2019
01.20

Hi all, if you’re into comedy and you’re in the South West of England (or love to travel), check out the Exeter Comedy Festival. Sounds great. Have a look at their website to see who’s on. The site’s not bad either (and no we didn’t do it – it’s the work of some cowboy outift
called 2020)

[Jim Green - MD]

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