Category: Online Marketing & SEO
2019
01.07

“Everybody who knows what they’re doing in web development and web design is now pretty much on board [the web standards] train even though not everyone [...] shares exactly the same understanding.” Jeffrey Zeldman.

Anyone thinking of going into web design or development should watch this video of Jeffrey Zeldman, one of the people credited with founding web standards. Click here.

(Si – NOW I understand why you keep banging on about AA this and AA that! Jim)

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2019
01.05

Before Christmas, I decided to share my slightly perverse reason for buying PG Tips (the bags throw better – click here if you’re curious).

And then something very interesting happened…

I received a parcel, which I assumed would be a chocolate ‘thank you’ from a grateful supplier or a Christmas gift from a hopeful prospector.

But it wasn’t. It was a box of tea bags….

Look at that lovely kitchen furniture

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2009
12.14

If you’re thinking of buying a quality second-hand car, but can’t decide whether to go safe and buy one from a dealer (and pay a premium for doing so), or to chance your arm and buy privately (and risk picking up a lemon), we’re working with someone who may have a solution.

UsedCars2U is the UK?s first website that supplies fully serviced used cars directly the consumers? door, at no extra charge. In so doing, they’re aiming to cut out the middle man. All of UsedCars2U’s cars have had one owner, come with a warranty, full service history, 14-day money-back guarantee and undergo a 120-point pre-delivery check… All the benefits of buying from a dealer but for about 20% less, AND without having to leave your sofa!

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2009
11.24

Anyone familiar with online marketing may have heard of the Google ‘sandbox’ (where Google ‘allegedly’ temporarily reduces the page rank of new domains, in order to hinder SEO professionals stealing a march on established online businesses). But has anyone heard of the Google Beatbox?

If you start watching this, I bet you make it to the end….

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2009
10.30

I’ve recently set up a new online e-commerce business from scratch and have researched various unorthodox ways of short-cutting to better performance in the Search Engines. There’s a lot of debate about whether or not you can buy a domain name with a page rank and use it to get a head start, but nobody seems to provide a succinct answer. The truth of the matter is as follows (please correct me if I’m wrong):

You can buy a domain with a page rank from various websites. Just Google it and you’ll find them. Some of these page ranks seem to be legitimate and some appear to be falsified, so please beware. Once you direct the domain at your own server and give it your own content, it is likely that Google will reclassify the page rank as PR0. However, if the domain you bought performs well in existing online searches and already has numerous inbound links in place (which you can check before you buy), it is likely that you will achieve a better page rank far more quickly than if you set up a site from scratch with an entirely new domain.

If you want straightforward, professional advice on marketing your website – including whether or not Twitter and other social media will deliver a return on your investment – please give us a call.

(Opinion: Jim Green – MD)

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2009
07.22

Our newest client, MCE Insurance, has just been announced as the new title sponsor to the world’s leading domestic superbike series, British Superbikes. We are currently supporting MCE with their online communications and the new MCE website is due to go live this summer. This sponsorship deal is a major step in MCE’s bid to become the UK’s best and most successful motorcycle insurer and we’re doing what we can to help them make that happen.

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2009
07.06


MCE Insurance, one of the UK?s top 3 providers of motorcycle insurance, has just appointed us to bolster its online presence and communication style. We will be working with MCE?s in-house design and web development team, providing input on brand personality, tone of voice, copywriting and online marketing.

Our remit is to build better brand awareness and customer loyalty online, and the whole project came from a social media marketing idea we took to them earlier this year. The social media project will form stage two of the campaign, which begins with the in-house team’s redesign of the existing website. We expect this programme to drive MCE’s online leads and sales, and ultimately to reduce their spend on Pay-Per-Click. It’s a great project – particularly for Jim, who loves his bikes (despite having a small ‘off’ earlier this year)!

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2009
06.01

The recession appears to have set in for at least a two-year period, and more and more people are turning to the Internet for a better deal. But still so many businesses are getting it wrong.

Most of us now accept that a website is a shop window. Just as most shoppers will look in a window on the High Street before they walk into a retailer, figures now indicate that more than 80% of potential customers will visit your website before they do business with you. With such compelling figures, why would any business not invest in a professional, well-thought-through web presence and online marketing strategy?

Click here for full article

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2009
05.06

According to a survey commissioned by ClickandBuy, a leading internet payment system, it seems that online merchants are losing business by not offering a sufficiently wide choice of internet payment methods.  The survey of 2000 online British adults, which was carried out by independent survey firm YouGov, found that half (50 per cent) of those who regularly shop online said that if their preferred payment method is not available, they will cancel the purchase.   

Supporting this statistic is that over one third (40 per cent) of all adults surveyed said that they would feel more comfortable purchasing from a retailer who offers a wide range of payment methods than a retailer who only offers one payment option. 

To read the full article click here

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2009
04.28

Search engines exist to provide relevant, useful search results for their users. They are not there to benefit companies who are proficient at optimizing websites. If you think you have thought of a clever way to fool them ? forget it. They are not easily tricked and, if they catch you, they will probably ban you. For businesses that depend on leads and enquiries from their websites, this can literally prove fatal.

If you want to drive people to your latest, beautifully designed website, concentrate on the following tips for generating web traffic, and don?t cheat! Click here.

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