Category: Graphic Design
2011
07.14

Following on from our recent rebrand we are pleased to launch the new and improved BLOGDIR website. It took a little longer to complete than we had hoped but we?ve been very busy getting some exciting client projects finished first. As always, we wanted to take the time to get it just right, so we hope you like it.

Check out the ?see our work? section for an assortment of projects from our ever-growing client list, providing a good representation of the quality and variety of our work. On the ?meet the team? page you can find out more about the people behind the agency and see for yourself what a good looking bunch we are.

We?ll be updating the site often, so make sure you check back soon, or even better sign up to receive updates using the link at the top of the page. We hope you enjoy looking through the new site and would love to hear what you think of it, so get in touch!

www.blogdir.co.uk

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2011
03.04

Spring may seem like a while off yet, but this is the busiest time of year for our client Stiga mowers who have just launched their new 2011 campaign. For the first time they are running a price based retail campaign titled ?mulch better mowers at much better prices!? The brief was to communicate the high quality brand values whilst clearly stating the individual product features and savings to be made. Materials for the project consist of in-store posters, leaflets, product price tags and press advertisements for National and Regional press. Coming soon to a distributor near you?

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2019
10.27

Things are changing here at DNA. We?ve recently taken on some great new hires which have helped to restructure and refocus our business, so we?ve given ourselves a makeover with a refreshed brand identity! It was an exciting process (we took a few snaps along the way, see below), and we?re really pleased with the outcome. Our new business cards arrived today which was very exciting, although we love them so much it?s going to be hard to hand them over! Watch this space for our shiny new website, coming soon?

See a snippet of our design and selection process here

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2019
10.12


A recent project came from a new client, EMC Advisory Services. The work was won through a competitive pitch and included a new brand identity, printed material and advertising. EMCAS were seeking a multi-strand solution from DNA to promote their services to a UK-wide market.

EMCAS is an established and successful financial services claims management company. Set up to advise and act for clients who think they may have been mis-sold a financial product, like Payment Protection Insurance or an Endowment Mortgage or been mis-advised about an investment or a loan, EMCAS has specialists who can pursue a claim on their clients’ behalf. Beginning with a fresh logo design, DNA went on to create a compelling advertising campaign which is currently running in several national tabloid newspapers. DNA also handled the media planning for the campaign. Enquiries flowing from the ad campaign are followed up with a mailing, consisting of a Welcome Pack containing information relevant to each enquiry. With careful attention to tone of voice, DNA’s copywriting skills came to the fore along with the creation of a suite of accompanying images. DNA have also recently refreshed the existing Emcas website with the new branding.

Read, and see more:

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2019
07.02

Back in April we won a pitch for an adoption campaign for Somerset County Council. So with a spring in our step we set to work creating a brand identity, advertising, a website and a whole load of marketing collateral. We have really enjoyed the challenge, and with the website going live yesterday we thought you might want to take a look ? www.adoptioninsomerset.org.uk. The lead on the project was Somerset County Council’s PR and Communication Officer, Lyndsey Mayhew, here?s what she had to say about the process, ?It has been a pleasure to work with DNA on the adoption campaign. Right from the start, I felt DNA really understood what we wanted to achieve and I was impressed with the background research and the ideas that were developed beyond the creative brief. The creation of the site and campaign tools could not have been smoother and the account team were excellent, always on the end of the phone and with no request too difficult!? Thanks Lyndsey! Next up we?ve been lucky enough to secure the Fostering in Somerset campaign too! Watch this space for updates on how we get on.

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2019
02.08

This is the first advert we’ve produced for our new luxury brand client, Ettinger. The ad was designed specifically around Ettinger’s range of luggage and was placed in the travel section of Country & Town House magazine.

Our initial intention was to photograph the luggage against a fairly plain background, thus focussing the attention on the quality and detail of the product; however, as an alternative, we printed out a large format version of an antiquated world map – not only giving the image some context, but also alluding to the heritage and traditional values of the brand. This was the preferred option.

The advert is essentially a brand builder, although it incorporates clear calls to action – driving potential customers to Ettinger’s e-commerce site and London showroom. Both worth a visit if you’re into English luxury with a twist!

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2019
01.18

An article that was recently printed in the Herald Express, showed that the campaign run by Torbay Council and designed by DNA Advertising has proven to be a great success. The latest progress report for Fit for the Future, a scheme to encourage youngsters to join a gym, shows it has been enjoyed by 1,112 people.  The scheme, which has been running in Suffolk, Newcastle, Bristol, Manchester and London had a target of recruiting up to 1,000 youngsters per district. London has smashed that target, with three months left to run.

DNA carried out research with a select audience, then presented our initial concepts. This research helped us refine the final design, which we rolled out across promotional literature and banners that were strategically placed around the Bay.  DNA also encouraged the council to use bluetooth phone technology to deliver the message to a wider audience.  The combination of using new technology and targeted design has clearly helped to make this campaign a great success.

[Update: Paul Mabin - Creative Director]

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2009
12.10

The new Exeter Phoenix events brochure has just hit the presses and it’s the result of a lot of hard work and a completely fresh approach. When we started working with Exeter Phoenix a few years back we transformed their ‘DL’ events leaflet into an A5 landscape booklet, giving much more space to the visiting artists and performers therein. Well, this time we’ve gone one better. Not only have we reviewed the entire Exeter Phoenix brand architecture (always an interesting challenge when working with so many passionate, creative people and departments!), but we’ve also created a new sub-brand structure, we’ve designed a new visual identity and we’ve transformed the events brochure into a quarterly magazine format.

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2009
11.29

After months of planning and preparation, RS Academy, whom we’ve been supporting with advertising, brochure design and email marketing, is launching its first driving days at the Ascari Race Resort in southern Spain.

RS Academy is the only supercar club that runs its supercars exclusively on racing circuits – and not just any circuits, RS members have access to the Nürburgring Nordschleife, Spa Francorchamps and the Ascari Race Resort. Nice. Let us know if you’re interested and we’ll put you in touch by clicking here.

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2009
10.12

Building yachts in excess of 160 metres Devonport requires quality marketing material to match the specialist service they provide. When tasked to create a presentation box intended to house the finer details of the Devonport offering, we set to work and came up with a variety of deigns. We were very happy with the final result ? a high quality presentation box, containing a bespoke business card and branded USB stick, sourced especially for the event. The USB stick contained a full-screen interactive Flash presentation with video footage and boat specifications, as well
as a screensaver. Initial feedback is that the boxes have been well received in Monaco; take a look at the photographs and let us know what you think.

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2009
10.01

So I went out last night for a spot of grub and when ordering at the bar I spotted a small green Buddha smiling at me from the fridge. Of course, being an enthusiast of Japanese and Chinese lager I had to snap-up a bottle of Lucky. Lucky ? an Asian style lager, is owned by Barons Brewers of Australia, is bottled in China and consists of rice flake, malted barley and Czech hops. But all of that is insignificant ? it?s the unique bottle that sold it for me. With design emphasis on the bottle rather than label graphics (although the logo is pretty vintage-cool),
the bespoke beer bottle features the seated, laughing Chinese character Pu-Tai, holding a large gold ingot above his head. ?Many believe this figure of a Buddha to be a symbol of wealth, happiness and life fulfilment. We consider him to be the enlightened good-time guy?. In Eastern culture it is considered good luck to rub the Buddha?s belly, I decided to just take the bottle home instead? is that sad? (No comments on this post please.)

Lucky isn?t a new beer on the market but is apparently quite hard to find, despite it reportedly being sold in some supermarkets. Find out more here: www.luckydrinkco.com

(Opinion: Jon Price ? Designer)

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2009
09.28

RS Academy is a unique track-based supercar club that allows its members to enjoy the world?s best performance cars at three of Europe?s most highly acclaimed circuits: the Nürburgring Nordschleife, Spa Francorchamps and Ascari Race Resort. Our experience of designing for luxury brands and our knowledge of automotive marketing meant we were well positioned to provide RS Academy with their promotional brochure: a brochure that would blend energy and excitement with an air of sophistication and exclusivity.

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2009
09.24

The latest Princess Yachts brochure suite is now doing the rounds ? here’s a selection of the latest work, released at the Southampton Boat Show (see previous post). As in previous years’ work, DNA revised the design style, art directed boat and lifestyle photography and implemented copywriting and translations throughout seven languages.

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