Category: General
2011
08.18

McDonald?s Canada and Ad agency Cossette in Vancouver have brought to life an interactive ice sculpture on behalf of McDonald?s Restaurants in Alberta, driving consumer interest in the company?s Dollar Drink Days campaign. Hosted in the town of Sylvan Lake, the stunt saw 8,000 pounds of ice moulded into a seven-foot tall installation, containing over 4,000 sparkling coins, shaped into McDonald?s famous Golden Arches?. Watch the interaction as the ice begins the melt… Thanks to adlag

(Jon Price ? Designer)

Go on, leave us a comment on this post
2011
07.26

Take That Progress Tour

So I’ve been waiting for my mum to take me to see ‘Take That’ since she promised me when I was 12. 15 years later and we’re approaching Wembley Stadium. Joking as we walked up to the massive building pointing to the top, that we’d be sat right up there and guess what? We were 9 rows from the very top. I had to cling onto the hand rails to even get to my seat, what a view though. You can’t help being overwhelmed by the shear scale of the place and the fact that the lucky people down in the standing area look like ants.

We got comfy in our seats and supped on our plastic cups of lager and lime. I had expected it to be dark but it was sunny daylight with the roof open as the support act ‘The Pet Shop Boys’ started. They were pretty cool and had dancers with coloured boxes on their heads. It could have been a bit more exciting but I wasn’t there for them, I was there for TAKE THAT!!

Mark, Gary, Jason and Howard came on and the whole place went wild. As we were in Wembley Stadium, Mark Owen (My Favourite) thought it would be appropriate to sing the National Anthem so, hand on hearts, we all stood and sang. They continued to do a set with the songs that brought them back, such as ‘Patience’. Next up we had Mr Robbie Williams, who was brilliant live.

And then, what we’d all been waiting for ? ‘Take That’ as a five piece again. They were absolutely awesome and the show was spectacular with a 60ft mechanical robot which emerged from behind the stage. They performed on the hands of the robot as it moved out, singing old classics and new hits from their ‘Progress’ Album. There were also six aerialist dancers from Cornwall called ‘Incandescence’ and 30 dancers who climbed a towering wall of water during the song ‘The Flood’.

£15 million was spent on the production of this tour, so the set was incredible and costumes were amazing. Overall, a fantastic concert. Next time I’d like to be standing at the front. Also I would definitely stay at the ‘Ibis’ right next to the stadium as it wasn’t fun trying to squeeze thousands of people onto a tube. It took 2 hours to get back to our hotel!!

(Opinion: Sarah Thomson ? Designer)

Only 1 comment! Come on, add your two penneth worth
2011
07.14

Following on from our recent rebrand we are pleased to launch the new and improved BLOGDIR website. It took a little longer to complete than we had hoped but we?ve been very busy getting some exciting client projects finished first. As always, we wanted to take the time to get it just right, so we hope you like it.

Check out the ?see our work? section for an assortment of projects from our ever-growing client list, providing a good representation of the quality and variety of our work. On the ?meet the team? page you can find out more about the people behind the agency and see for yourself what a good looking bunch we are.

We?ll be updating the site often, so make sure you check back soon, or even better sign up to receive updates using the link at the top of the page. We hope you enjoy looking through the new site and would love to hear what you think of it, so get in touch!

www.blogdir.co.uk

Read our 3 lovely comments
2011
07.11


On Saturday (9th July) the ?DNA Dawdlers’, otherwise know as Sarah and Katie, took part in the Rowcroft Hospice Sleep Walk along with 1500 other women and a giant sheep named ?Barbara’. We have been working with Rowcroft since October last year to produce the Sleep Walk campaign material and website so we were really excited to be part of the big event. The atmosphere on the night was amazing and it was an incredible sight to see so many women dressed in their PJs all determined to have a great time and raise money for such a worthy cause.

The ten mile route took us from Occombe Farm through Cockington and along the harbour to Kents Cavern where we walked through the caves (our favourite part of the walk). From Kents it was back along the harbour before climbing the hill up Headland Park Road, along Sandringham Gardens and Preston Down Road then heading back to Occombe Farm for a much needed bacon sarnie.

The Sleep Walk event has seen sponsorship pledged currently standing at an amazing £130,000 ? that?s a whopping £170,000 including Gift Aid! This money will help secure the future of Rowcroft and the end of life care that they to provide. It?s not too late to donate, you can support the DNA Dawdlers here or find out more about Rowcroft and the services and support that they provide by visiting www.rowcrofthospice.org.uk.

Only 1 comment! Come on, add your two penneth worth
2011
07.07

On July 4th, Chloé Harvey joined the BLOGDIR team for her placement year from Bournemouth University, studying Advertising and Marketing. Chloé hopes to bring new ideas to BLOGDIR and is excited to be working alongside the Client Services team and getting thoroughly involved in some real projects, gaining experience she can take back to complete her degree.

Welcome aboard Chloé!

Only 1 comment! Come on, add your two penneth worth
2011
07.05


Last week Paul, Jon and I left the usual studio hustle and bustle and boarded a train to London to spend the day at Marketing Week Live! This is the second time that BLOGDIR have attended this event and on arrival to the Olympia hall it was soon evident that this was going to be another exhibition of great value. Marketing Week Live! attracts marketers from across the country and consists of four exhibitions, namely Data Marketing Show, Insight Show, In-Store Show, Online Marketing Show. Each area is packed with interesting displays and seminars on all aspects of marketing.

Not surprisingly the theme of the show seemed to be heavily digital weighted with key speakers including Google?s MD for the UK & Ireland Matt Brittin discussing ?how the web is changing the world for consumers,? giving reference to Google+ and the importance of social. The show rather poignantly witnessed the distribution of the last traditional print version of ?Design Week? as proof of this merge into the digital (only) age…

Read More >>

Go on, leave us a comment on this post
2011
06.16

Using just hands and a phone, this American phone company creates some amazing advertising.  We love it because it?s different and eye-catching but still clearly displays the product. If you look closely you can see that human hands are intricately painted and posed to depict iconic images representing countries around the world. Cool huh?

(Opinion: Katie – Project Manager)

Only 1 comment! Come on, add your two penneth worth
2011
06.06

(See what we did there?) Our trusty BDM Tim has taken up  yet another challenge all in the name of charity! Tim will be running the Torbay Half Marathon on Sunday 19th June on behalf of Rowcroft Hospice – it’s a charity that’s close to Tim’s heart and provides fantastic care to people facing life-limiting illness. With the 13.1 mile coastal route giving all participants a run for their money, any kind donations will be most appreciated ? please show your support and give what you can. Thank you.

Tim’s Just Giving page: http://www.justgiving.com/Tim-Cowell

Go on, leave us a comment on this post
2011
06.01

It was the time for high-vis vests and ear plugs as the two Sarahs and JP headed over to the British Ceramic Tile factory for a tour of the new plant.

Although reopened some years ago, with the new brochures looming, we thought it apt for a refresher course and to show newbie DNA designer Sarah what happens behind those closed doors. The £40m expansion was certainly impressive and our guided tour from raw materials to a gorgeous product from the latest Laura Ashley range was fascinating ? with automated robotic flatbeds zipping about the shop floor delivering tiles, giant silos that look like they belong in a science museum, state-of-the-art biscuit (not that kind!) conveyor networks and 1000°C kilns. The new plant has been modelled to accommodate new machinery in line with its plans to grow, to meet a target output of 30,000sqm tiles a day.

You can join Barry online in a step-by-step journey  here.

Only 1 comment! Come on, add your two penneth worth
2011
05.20

If you run any website then the answer is most probably yes! Until now the law has stated that as long as users can opt-out of having cookies set on their computer by your website then this is OK, but as of the 26th of May 2011 this is changing. The new law will state that you must get users to expressly opt-in to having your site set cookies on their computer.

Do I even use cookies on my site?

Most websites use cookies in some form or another, be it for tracking users via third-party ad networks or simply displaying a different font size or colour based on users’ preferences. Beyond one small caveat in the rules they do not distinguish between those that grab your details and track your every move to those that aid you in using a site.

As a simple example, do you use Google Analytics on your website? If you do then the new law states you must tell users and get them to tick a box to say they are OK with this before accessing your site!

Read More >>

Read our 3 lovely comments
2011
05.15

Not breaking news this, but it did make me chuckle so I thought I’d share it. A few weeks back I was at my first BBQ of the year when a friend pulled out a solid white wedge from his pocket and professed it to be the ‘Anti Smart Phone’. It doesn’t have a camera, it can’t access the internet, it has one ringtone and can’t even send or receive text messages… The no frills design, devised by Diedriekje Bok is certainly self-aware; there is a physical address book on the back where you can ‘write’ your text messages with the included stylus pen, and even play games (naughts and crosses)…

John’s Phone‘ - “The World’s Most Simple Phone” is so anti-fashion, it’s actually quite a cool (if expensive £59.99), slightly eccentric novelty. The official website reads: ”John’s Phone is a no-nonsense mobile phone, it doesn’t pretend to be anything more: no bull****, just a phone to call, talk and hang up on.” Well, we had a good laugh at it, what do you think?

(Opinion: Jon Price ? Designer)

Only 1 comment! Come on, add your two penneth worth
2011
05.12

Following the success of the Rowcroft Sleep Walk campaign, we were contacted by St. Margaret?s Hospice enquiring if we could help them with their sponsored walk and after party fundraising event, ?Nightstrider?.

The Somerset based hospice is a lifeline to people with life limiting illnesses and their families and the event runs every year to raise funds for the worthy cause. To emphasise the uniqueness of this event over other nightwalks, DNA created a festival themed design to run throughout the campaign which comprises of a transactional website, e-newsletters, social media and printed collateral.

The event is going ahead on the 17th June and promises to be a great night with a fun walk, fabulous after party and camping fun for those who want to stay over. Spaces for the sponsored walk are filling up fast so to secure your spot or have a nosey at the site go to: www.nightstrider.org.uk

Go on, leave us a comment on this post
2011
05.10

In preparation for Rowcroft Hospice’s ‘Sleep Walk’ women’s-only charity night walk event, the Rowcoft team have begun selling promotional merchandise and giving out their famous training t-shirts. Sarah popped down to the wonderful surrounds in the bay to pick up her shiny new tee only to find not just Barbara promo items galore, but a special appearance from the Sleep Walk mascot herself!

The success from the promotion of the event has seen 1800 walkers sign up in 2 months with over 200 on their waiting list ? great news!

Go on, leave us a comment on this post
2011
05.05

A huge “Thank you” to everyone that helped us smash our target, donating for such a worthy cause. At 121% of our target, DNA’s ‘Row Yellow: Rowing for Rowcroft’ charity event raised a fantastic £1146.41 (including gift aid) as the DNA team took turns to row the distance of The Channel and back again! 9.5 hours of sweat and aching bottoms later and the team had reached the magic 60 miles, with the whole event streamed live!

So again, thank you to those who donated – we really appreciate your support and Rowcroft Hospice will use your donations to continue their fantastic work. See the final slo-mo stretch on our YouTube page

Or relive the experience here on UStream and scroll down to the recent videos.

Go on, leave us a comment on this post
2011
05.03

On 18th April, Sarah Thomson joined the DNA team. Sarah has a passion for the industry and has been working in design for over 4 years in both the print and digital arena. She left her previous role, managing a small team of designers to join DNA. We see Sarah as a great and welcomed addition to our creative team and I know she is excited to get stuck into more creative projects and work with our prestigious clients.

Welcome aboard Sarah.

Go on, leave us a comment on this post
2011
04.13

Tues 12 April: Feeling the early morning chill on platform 5, I awaited the train with only a cardboard cup of tea and a luke warm bacon bap for company. This trip will be the envy of many, others may possibly even drool at the prospect, but sometimes you’ve just gotta do what you’ve gotta do…

It’s important to keep abreast of the latest developing technologies when you’re working in an integrated design and digital agency. Be it software or hardware developments, emerging new media platforms or routes to market, it’s essential to keep your eyes peeled for the next industry evolution or new standards on both developer/designer and user sides of the table.

Sadly, Tomorrow’s World was canned in 2003 and frankly just reading about new technologies doesn’t cut the digital mustard. You can’t beat hands-on interaction and demonstration. So I took a trip to the Birmingham NEC on an exclusive Press preview invitation to The Gadget Show Live Professional, the largest consumer electronics show. That’s five huge exhibition halls crammed with hundreds of stands sporting the latest gadgets, consumer tech, demos, workshops and presentations from every industry imaginable, giving an insight into technology and trends of the future… FIND OUT WHAT’S HOT!

Read More >>

Read our 2 lovely comments
2011
03.29

This year, in aid of Rowcroft Hospice’s ‘Go Yellow’ fundraising event, DNA are hoping to raise money by enduring another feat of human endurance! Yes! We’re rowing from Dover to Calais, and back. Okay, so we’re not actually braving the chilly waters of the English Channel but we’re doing the next best thing… Over approximately 15 hours, the DNA team will be taking turns using an olympic standard rowing machine to travel the 60 miles to and from the sunny shores of northern France – non-stop! That’s right! And better yet, just to prove that we’re really going for it we’ll be streaming the whole event LIVE! You’ll be able to watch, listen, comment and even drop us a music track to workout to when you donate over £10 on our Just Giving page.

Our challenge runs from 6.30am ? 9.30pm on Friday 1st April – This Friday!… (or until we reach our target mileage). Be sure to tune in and watch by clicking here (or on the top menu) and visiting our dedicated ‘Row Yellow’ page.

Why wait? Please give a little to this fantastic cause now. Let’s get the ball rolling!

WATCH LIVE

Go on, leave us a comment on this post
2011
03.16

We’re chuffed to announce that DNA have been selected to design and build a new website for the London Trocadero following a recent pitch process. We will be working with London real estate firm Criterion Capital to create a new online presence for the Trocadero and implement a new social media and content strategy as part of their rejuvenation plans for the centre. We’ll also be working closely with the Trocadero tenants such as Cineworld, Funland, HMV, The Rainforest Cafe, Starbucks and Ripley’s Believe It or Not!

On hearing the news that we’d been awarded the account, Jon just couldn’t stop himself from doing a celebratory dance on one of the Trocadero’s dance machines. Check them mad skillz!

Go on, leave us a comment on this post
2011
02.15

On 19th January, Jeremy Hunt announced that he plans to roll out ‘Local TV’. In his address to broadcasting executives at the Oxford Media Convention he said that the initial scheme would be focused on ’10 to 12′ major cities. The new ‘Local TV’ broadcasting licences are to be agreed by the end 0f 2012. When questioned about his reasoning behind this new approach, he was quoted as saying “Eight out of 10 consider local news important. Nearly seven out of 10 adults feel localness of stories is more important than them being professionally produced.”

In a recent article posted on the Drum website on February 11th, it has also been announced that The Daily Mail and General Trust have decided to sell the Northcliffe Group. The article hints at concerns over new owners/consolidators are not willing to invest in cross platform media due to a series of cost cutting measures. The ultimate concern is that this could spell the end of the local paper within 10 years.

Read More >>

Go on, leave us a comment on this post
2011
02.09

Can graphics make a car go faster? Is gender bending ok for brands? How come a brand of rotting fish entrails from the first century AD still has a promotion running?

Intrigued? So was I when a review copy of ?the blue lady?s new look and other curiosities? landed on my desk and promised to answer such questions. The book has been published by London-based packaging agency jkr as an anthology of their blog, the Design Gazette. The book neatly rounds up core blog articles on industry trends and observations, covering topics around marketing and branding as well as issues such as new/developing technologies and sustainability.

Read More >>

Read our 3 lovely comments