Category: Design Rant
2011
08.02

I’ve been meaning to share this for a while, and after meetings some digital projection specialists at Marketing Week Live a few weeks back, I thought it even more relevant.

This is the Hyundai Accent 3D projection mapping video, not only showcasing the vehicle but the creative possibilities of projection mapping and the power viral marketing. It highlights the new slogan “New Thinking. New Possibilities.”

After Skoda’s tv fantastic advert based around projection mapping (below), Hyundai had to go one further and do it for real.

Take a look at the Ford Focus Plasma Ball video too if you missed it.

(Opinion: Jon Price ? Designer)

Go on, leave us a comment on this post
2011
07.26

Take That Progress Tour

So I’ve been waiting for my mum to take me to see ‘Take That’ since she promised me when I was 12. 15 years later and we’re approaching Wembley Stadium. Joking as we walked up to the massive building pointing to the top, that we’d be sat right up there and guess what? We were 9 rows from the very top. I had to cling onto the hand rails to even get to my seat, what a view though. You can’t help being overwhelmed by the shear scale of the place and the fact that the lucky people down in the standing area look like ants.

We got comfy in our seats and supped on our plastic cups of lager and lime. I had expected it to be dark but it was sunny daylight with the roof open as the support act ‘The Pet Shop Boys’ started. They were pretty cool and had dancers with coloured boxes on their heads. It could have been a bit more exciting but I wasn’t there for them, I was there for TAKE THAT!!

Mark, Gary, Jason and Howard came on and the whole place went wild. As we were in Wembley Stadium, Mark Owen (My Favourite) thought it would be appropriate to sing the National Anthem so, hand on hearts, we all stood and sang. They continued to do a set with the songs that brought them back, such as ‘Patience’. Next up we had Mr Robbie Williams, who was brilliant live.

And then, what we’d all been waiting for ? ‘Take That’ as a five piece again. They were absolutely awesome and the show was spectacular with a 60ft mechanical robot which emerged from behind the stage. They performed on the hands of the robot as it moved out, singing old classics and new hits from their ‘Progress’ Album. There were also six aerialist dancers from Cornwall called ‘Incandescence’ and 30 dancers who climbed a towering wall of water during the song ‘The Flood’.

£15 million was spent on the production of this tour, so the set was incredible and costumes were amazing. Overall, a fantastic concert. Next time I’d like to be standing at the front. Also I would definitely stay at the ‘Ibis’ right next to the stadium as it wasn’t fun trying to squeeze thousands of people onto a tube. It took 2 hours to get back to our hotel!!

(Opinion: Sarah Thomson ? Designer)

Go on, leave us a comment on this post
2011
07.25

I stumbled across this from 07/08; it’s a nice, brand renewal video from Swisscom, one of the leading brands and a market leader in Switzerland (with more than 60% average share of the market). Swisscom is perceived as one of the most trusted brands by Swiss people and this re-brand was the final step to a major restructuring of the whole Swisscom organisation. “Our concept for Swisscom centres on creating just a cross-platform, dynamic identity. This will form a strong and clearly defined single axis around which every element of the Swisscom organisation can then move”.

It’s an interesting way to demonstrate an overview of the brand-refresh process and goes some way to capturing the amount of work involved. The video speaks for itself but you can see further development here: http://www.movingbrands.com/?category_name=swisscom-work#strategy

(Opinion: Jon Price ? Designer)

Go on, leave us a comment on this post
2011
06.16

Using just hands and a phone, this American phone company creates some amazing advertising.  We love it because it?s different and eye-catching but still clearly displays the product. If you look closely you can see that human hands are intricately painted and posed to depict iconic images representing countries around the world. Cool huh?

(Opinion: Katie – Project Manager)

Only 1 comment! Come on, add your two penneth worth
2011
06.10

What makes a good logo?

Almost every business today has a logo. Some are merely text-based, a representation of the company name. Others are clever, memorable graphic devices that try to encapsulate something of the nature of the business.

But what makes a good logo? I’m not an expert but I would say that a good recipe should contain a portion of creativity, a dash of simplicity and a helping of adaptability to ensure a long life.

Company logos have performed the same basic function since they first began to be used. They are applied to a company’s products to make them distinct from those produced by a competitor. Nothing much has changed in that respect, as every business needs a neat graphic device to represent and reinforce its brand in front of the buying public.

Go on, leave us a comment on this post
2011
05.15

Not breaking news this, but it did make me chuckle so I thought I’d share it. A few weeks back I was at my first BBQ of the year when a friend pulled out a solid white wedge from his pocket and professed it to be the ‘Anti Smart Phone’. It doesn’t have a camera, it can’t access the internet, it has one ringtone and can’t even send or receive text messages… The no frills design, devised by Diedriekje Bok is certainly self-aware; there is a physical address book on the back where you can ‘write’ your text messages with the included stylus pen, and even play games (naughts and crosses)…

John’s Phone‘ - “The World’s Most Simple Phone” is so anti-fashion, it’s actually quite a cool (if expensive £59.99), slightly eccentric novelty. The official website reads: ”John’s Phone is a no-nonsense mobile phone, it doesn’t pretend to be anything more: no bull****, just a phone to call, talk and hang up on.” Well, we had a good laugh at it, what do you think?

(Opinion: Jon Price ? Designer)

Only 1 comment! Come on, add your two penneth worth
2011
05.03

On 18th April, Sarah Thomson joined the DNA team. Sarah has a passion for the industry and has been working in design for over 4 years in both the print and digital arena. She left her previous role, managing a small team of designers to join DNA. We see Sarah as a great and welcomed addition to our creative team and I know she is excited to get stuck into more creative projects and work with our prestigious clients.

Welcome aboard Sarah.

Go on, leave us a comment on this post
2011
04.07

Fresh and innovative, this is quite special. In creating its own new identity, the MIT Media Lab developed an algorithm that produces a unique logo for every teacher, staff member and student at the school. Three intersecting spotlights can be organized into any of 40,000 shapes with 12 color combinations, and each person can claim and own an individual shape and use it on his or her business card. As Fast Company points out, that’s enough variation to give each new student a fresh logo for the next 25 years. [Ad Freaks].

Great work by The Green Eyl. I love the concept, method, variations and brand application. I also love the customisation and unique brand it creates for each person, it’s a dynamic, evolving brand identity… but honestly, I’m still unsure about those primary colours :/ Watch the 1:11 video and let us know what do you think. See the applications before you make up your mind.

(Opinion: Jon Price ? Designer)

Only 1 comment! Come on, add your two penneth worth
2011
03.02


Children’s author Michael Morpurgo has scripted an animated promotional film featuring Tom Daley, Phillips Idowu and Ellie Simmonds. Olympic organisers have stepped up attempts to generate £1bn in merchandising revenues by launching a flagship store at Heathrow’s Terminal 5 and unveiling an animated film featuring the 2012 mascots and a string of Team GB athletes. Committee chairman Lord Coe said: “The film and new website games will continue to engage young people digitally, whilst the mascots continue to visit schools and communities across the UK in the run up to the Games.” Article from guardian.co.uk – read more
*** See the video here ***

I personally prefer the stylised and polished look of the much shorter ‘The Best of Us (IOC animation)‘ from 2019 – but each to their own. It’s definitely worth a watch.


(Opinion: Jon Price – Designer)

Go on, leave us a comment on this post
2011
02.26

Written and Directed by Rodrigo Blaas this wonderful short from a few years back is both charming and sinister, let us know what you think!

(Opinion: Jon Price – Designer)

Go on, leave us a comment on this post
2011
02.22

This is old news, but I recently rediscovered this gem-of-a-website and thought I’d share it on the off-chance it had been missed. This interactive experience (launched last year) has Dita Von Teese invite you on a private (and naughty… got your interest?) tour of the Perrier Mansion – don’t be shy, but this tour might have you blushing. Beautifully shot and seductively paced, this website is a prime example of the strength of online advertising and brand building over conventional routes to market. It paid off – with the site a viral success. Pooling the talents of Ogilvy (France), B-Rell and Nylon Studios, the site comprises everything I love about integrated online media – great interface graphics and animation, seamless interaction, cinematic film-making & soundscape and risqué viral marketing. A dream job, if one for the boys.

View the website http://www.perrierbydita.com/
You can also find a host of clips on YouTube

(Opinion: Jon Price ? Designer)

Read our 2 lovely comments
2011
02.15

On 19th January, Jeremy Hunt announced that he plans to roll out ‘Local TV’. In his address to broadcasting executives at the Oxford Media Convention he said that the initial scheme would be focused on ’10 to 12′ major cities. The new ‘Local TV’ broadcasting licences are to be agreed by the end 0f 2012. When questioned about his reasoning behind this new approach, he was quoted as saying “Eight out of 10 consider local news important. Nearly seven out of 10 adults feel localness of stories is more important than them being professionally produced.”

In a recent article posted on the Drum website on February 11th, it has also been announced that The Daily Mail and General Trust have decided to sell the Northcliffe Group. The article hints at concerns over new owners/consolidators are not willing to invest in cross platform media due to a series of cost cutting measures. The ultimate concern is that this could spell the end of the local paper within 10 years.

Read More >>

Go on, leave us a comment on this post
2011
02.14

Motion capture, specifically facial mo-cap, laser/infrared scanning technology and keyframe animation have been used in combination for years to make CGI characters as real to life as possible. However, this new technique, developed by Rockstar Games (the team behind the Grand Theft Auto franchise) uses optical HD imaging and scanning to create a convincing (if slightly freaky) replication of facial movement not seen before in videogames. Their latest offering ‘L.A Noire’, places you in the role of a 1950s investigator, meaning reading facial ticks and micro-expressions is crucial when interrogating suspects. Take a look at the video and see more here.

(Opinion: Jon Price ? Designer)

Only 1 comment! Come on, add your two penneth worth
2011
01.31

At DNA we regularly discuss TV adverts we have seen and critique them. One that I have seen recently that caught my attention, not so much for the visual aspect of the advert, but for the script writing was the California – Misconception TV advert. It’s fantastic. It plays on all the ‘stereotypes’ that we all associate with California, but conveys it as a ‘misconception’, when in fact we all know that these things are true, or believe them to be true. It’s very tongue in cheek, but it is delivered in a way that conjures up a sense of fun, excitement and also shows off what is wonderful about California. The only criticism (if there is one), is that the advert is great in itself and would have worked just as well without the need to use so many celebrities. Let me know what you think, or send us links to any adverts that you have been impressed with.

Article by Paul Mabin – Managing Director

Go on, leave us a comment on this post
2011
01.28

This is the question posed by VW in one of the best and most creative viral campaigns I’ve seen in a while. See more videos from the campain at thefunfactory.com

The site is dedicated to the thought that something as simple as fun is the easiest way to change people?s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it?s change for the better.

(Opinion: Simon Farrow – Head of Digital)

Read our 3 lovely comments
2011
01.15

After the recent completion of the Rowcroft Sleep Walk website and the application of the cosy, pajama fabric textures throughout the supporting imagery, we’ve spotted similar styles trending all over the shop. With a nod to the fantastic Pixels short, here’s our favorite example, both within the charming game itself and in the accompanying trailer for Kirby’s Epic Yarn…

Another upcoming fabric styled example is Little Big Planet 2. The Comfort ads are well worth a mention too!

Only 1 comment! Come on, add your two penneth worth
2011
01.13

Recently I posted an article about the fantastic architecture for the Sugamoto Shinkin Bank, Tokyo… Following that, now feast your eyes on the Hiroshima Shinken Bank Calendar 2011 by IC4DESIGN. Using their signature illustrative style, the calendar breaks down six charmingly detailed scenes of Hiroshima (and its surrounds) over the coming year, which join to form one large piece of art – AND I WANT ONE!

It’s well worth having a scroll through some intense close ups on BehanceNetwork.

(Opinion: Jon Price ? Designer)

Only 1 comment! Come on, add your two penneth worth
2011
01.10

While sat in the customer suite at Ocean BMW, Paignton, I was perusing the latest BMW magazine and came across an interesting article on the BMW Art Car. Periodically, BMW commission someone to create a work of art on one of their iconic vehicles. The very first was created by Roy Lichtenstein back in 1977. The latest incarnation of the BMW Art Car was created by Jeff Koons, who is renowned for creating iconic structures and images. The vehicle used was a BMW M3 GT2 and was raced at the Le Mans 24 hour race back in June 2019. As you will see from the images and video below, Jeff has worked his magic and yet again created a very strong statement. The artwork is said to symbolise bursting energy, motion and power and in his own words ?These race cars are like life, they are powerful and there is a lot of energy, you can participate with it, add to it and let yourself transcend with its energy. There is a lot of power under that hood and I want to let my ideas transcend with the car ? it?s really to connect with that power.? Timing was a big issue, as there was only a two month window between the first design sketches and the Paris world premiere. This is why digital print on car wrapping vinyl was used covered by a double clear-coating to bring out the colour. To apply hundreds of dynamic lines of Koons? design onto the car, CAD designs were translated from 3D into 2D for the printing process and then painstakingly applied to the entire car as well as onto individual spare parts. Not sure I will be doing the same to my BMW any time soon though.

Article by: Paul Mabin – Managing Director

Read our 3 lovely comments
2011
01.06

Not your ordinary bank…

Banking in person can often be a boring and downright inconvenient experience. The design of the Sugamo Shinkin Bank in Tokyo by emmanuelle moureaux architecture + design aims to at least make the experience a more aesthetically pleasing one. Splashed with colour and incorporating ample sunlight and natural elements, the building is a refreshing change from the norm. Courtesy www.PSFK.com

Just have a look at these inspiring photos via WEHEART

(Opinion: Jon Price ? Designer)

Only 1 comment! Come on, add your two penneth worth
2019
12.23

As it is the festive season, I thought it timely to post an article relating to real ale, as I’m sure many bottles will be consumed (especially in my household). The brewer Shepherd Neame has been running the ‘Bottle of Britain’ advertising campaign for around 12 years now. On occasion they have been taken to task by the ASA for pushing the boundaries of good taste and humour, but fortunately they have always been cleared. A number of the adverts poke fun at the Germans in particular, but are meant as light- hearted fun and are not meant to cause offense. They try to evoke the British World War II spirit, similar to that used in the TV programmes ‘Allo Allo’ and ‘Dad’s Army’ and I feel that they have captured the essence really well. The use of clever copywriting is what makes the adverts work so well. The website is great too – take a look. Let me know what you think.

Opinion: Paul Mabin – Managing Director

Go on, leave us a comment on this post