In a campaign designed by the Seoul branch of advertising agency Cheil, Tesco Homeplus supermarket opened a virtual grocery store in a South Korea subway station, allowing users to shop using their smartphones. A large, wall-length billboard was installed in the station, designed to replicate a series of supermarket shelves, displaying images and prices for a range of common products – with each assigned a QR code.

Commuters scan the code of a product they would like to purchase, thereby adding it to their online shopping cart and after the web transaction is complete, the products are delivered to the user’s home later that day.

The strategy makes productive use of commuters’ waiting time, while simultaneously saving shoppers time spent going to the supermarket. (Design Boom).

A clever awareness campaign or just online shopping with pointless posters? What do you think?

(Opinion: Jon Price ? Designer)

1 comment so far

Add Your Comment
  1. Amazing. From experience QR code software / mobile camera technology needs to catch up with the speed of the ideas utilising them though.