2011
11.21

Tesco’s 2011 Christmas advert has heightened our festive senses here at BLOGDIR. It features a short but sweet reference within the advert copy, “We’re keeping London in Turkey”, along with a beautiful shot of our sea front. Although quite a few places are mentioned, we can’t help but feel proud of our merry little town getting national coverage!

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2011
11.18

The BLOGDIR team have been busy shopping and wrapping, preparing their Christmas boxes. Boxes included some great gifts including toy cars, bouncy balls and plasticine for the boys and fairy wings, dolls and hairbands for the girls, just to name a few. Everyone really enjoyed putting their boxes together for such a great cause. We dropped the boxes off this morning at Quickstore Storage in London, our local collection point. Hundreds of boxes had been left ready to be delivered to children all over the world. Thank you to everyone who supported the cause.

(Sarah Thomson ? Designer)


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2011
11.16

In a campaign designed by the Seoul branch of advertising agency Cheil, Tesco Homeplus supermarket opened a virtual grocery store in a South Korea subway station, allowing users to shop using their smartphones. A large, wall-length billboard was installed in the station, designed to replicate a series of supermarket shelves, displaying images and prices for a range of common products – with each assigned a QR code.

Commuters scan the code of a product they would like to purchase, thereby adding it to their online shopping cart and after the web transaction is complete, the products are delivered to the user’s home later that day.

The strategy makes productive use of commuters’ waiting time, while simultaneously saving shoppers time spent going to the supermarket. (Design Boom).

A clever awareness campaign or just online shopping with pointless posters? What do you think?

(Opinion: Jon Price ? Designer)

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2011
11.15

DNA have just completed a website design and build for Otone Audio. A growing name in the audio world, Manchester-based Otone works with a team of designers on the continent and collaborates with businesses in China to bring cutting edge technology and sleek designs to its range of PC speakers, laptop speakers and 5.1 surround sound systems. The new website has a flexible content management system and is fully optimised for search. DNA worked closely with marketing consultants The Green Agency and search engine specialists, 3 White Hats to deliver the project on time and budget.

The products featured on the website are not yet currently available to buy in the UK, coming to the market in the first quarter of 2012 and make up just a small number of the full range of Otone products. The site has a host of features that are currently hidden, such as customer and press reviews, downloadable product user manuals and links to suppliers for every product. Check back next spring to see the site in its full glory.

Take a look at the new site here: www.otoneaudio.co.uk

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2011
11.14

With over 400 luxury holiday cottages throughout Devon and Cornwall, Toad Hall Cottages offer the widest selection of luxury coastal and countryside cottages in the South West ? and we?ve just completed their identity redesign and corporate guidelines.

The new design uses a customised handwritten typeface, moving away from the calligraphy of old, to create warmth and informality. Mr. Toad has also had a makeover and has been illustrated in a variety of poses which will be implemented across the up-coming brochure and website that are in development.

We’ll keep you up to date with new developments in the coming weeks.

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2011
11.10

For the past couple of years I have taken part in Operation Christmas Child, the largest children’s project in the world organised by the Christian Charity Samaritan’s Purse. This is a great cause and it’s really easy for anyone to get involved. This year the BLOGDIR team is busy buying their gifts and goodies to fill their shoe boxes. The boxes can be sent to a boy or a girl who is 2-4 years, 5-9 years or 10-14 years. We’re hoping to bring smiles this Christmas to some children who aren’t as privileged as ourselves. Every child deserves a gift at Christmas, so if you would also like to get involved please email saraht@blogdir.co.uk or visit www.operationchristmaschild.org.uk. There’s only 44 sleeps until Christmas!

The deadline for dropping off boxes to your nearest location is Friday 18th November.

(Sarah Thomson ? Designer)

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2011
11.10

I was Christmas shopping in Exeter at the weekend, popped into WH Smith and happened to glance at a magazine cover that caught my eye. I have always admired the Economist for it’s bold, simplistic approach to design. Quite often using great creative copy and exquisite typography. The cover that caught my eye fell into this category. Simple, yet clever – playing on the plight of the Greek economy. Let me know what you think.

Article by: Paul Mabin, Managing Director.

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2011
11.04

The BLOGDIR team were thrilled to be selected by South West based adoption charity Families for Children to work on their latest campaign that was launched this week. The campaign aims to recruit potential adopters and can already be seen on billboards, advertisements and posters placed throughout Devon, Cornwall and Dorset to support National Adoption Week. The campaign aims to encourage those thinking about adoption to find out more and to dispel common concerns around adoption such as adoptive parents having to be married and be homeowners, neither or which are necessary.

Read More >>

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2011
11.01

And the winner is…

Congratulations to our 2011 Pumpkin Queen Sarah Thomson, who took the title with 29% of the overall 134 votes for her super scary carving skills. Chloe was a close runner up with 23% voting her wolf pumpkin as the best in show and Sarah Z took third place with her pumpkat entry. If you missed it you can take a look at our petrifying pumpkin line-up here.

The standard this year was very impressive but we’re looking forward to carving even spookier creations next year. If any clients or suppliers are brave enough to take on this terrifying task and would like to enter the 2012 carve-off, get in touch!

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