McDonald?s Canada and Ad agency Cossette in Vancouver have brought to life an interactive ice sculpture on behalf of McDonald?s Restaurants in Alberta, driving consumer interest in the company?s Dollar Drink Days campaign. Hosted in the town of Sylvan Lake, the stunt saw 8,000 pounds of ice moulded into a seven-foot tall installation, containing over 4,000 sparkling coins, shaped into McDonald?s famous Golden Arches?. Watch the interaction as the ice begins the melt… Thanks to adlag

(Jon Price ? Designer)

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