Last week Paul, Jon and I left the usual studio hustle and bustle and boarded a train to London to spend the day at Marketing Week Live! This is the second time that BLOGDIR have attended this event and on arrival to the Olympia hall it was soon evident that this was going to be another exhibition of great value. Marketing Week Live! attracts marketers from across the country and consists of four exhibitions, namely Data Marketing Show, Insight Show, In-Store Show, Online Marketing Show. Each area is packed with interesting displays and seminars on all aspects of marketing.

Not surprisingly the theme of the show seemed to be heavily digital weighted with key speakers including Google?s MD for the UK & Ireland Matt Brittin discussing ?how the web is changing the world for consumers,? giving reference to Google+ and the importance of social. The show rather poignantly witnessed the distribution of the last traditional print version of ?Design Week? as proof of this merge into the digital (only) age…

There were plenty of exciting technologies on display including the very latest in 3D and AR. Touch-screen technology was also making a big impression in Point of Sale/Purchase arena. One product which kept Jon and I busy was the Paradigm interactive multi-touch table (below) that allows interaction between projects with the swipe of your finger using a familiar iOS-like interface. It delivers efficiency and plain fun to the office and we hope to be seeing one in the BLOGDIR boardroom very soon!

The exhibition is free to attend, so if you want to visit the show for yourself next year visit www.marketingweeklive.co.uk.

(Opinion: Sarah Znideric – Client Services Director)

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