2011
07.26

Take That Progress Tour

So I’ve been waiting for my mum to take me to see ‘Take That’ since she promised me when I was 12. 15 years later and we’re approaching Wembley Stadium. Joking as we walked up to the massive building pointing to the top, that we’d be sat right up there and guess what? We were 9 rows from the very top. I had to cling onto the hand rails to even get to my seat, what a view though. You can’t help being overwhelmed by the shear scale of the place and the fact that the lucky people down in the standing area look like ants.

We got comfy in our seats and supped on our plastic cups of lager and lime. I had expected it to be dark but it was sunny daylight with the roof open as the support act ‘The Pet Shop Boys’ started. They were pretty cool and had dancers with coloured boxes on their heads. It could have been a bit more exciting but I wasn’t there for them, I was there for TAKE THAT!!

Mark, Gary, Jason and Howard came on and the whole place went wild. As we were in Wembley Stadium, Mark Owen (My Favourite) thought it would be appropriate to sing the National Anthem so, hand on hearts, we all stood and sang. They continued to do a set with the songs that brought them back, such as ‘Patience’. Next up we had Mr Robbie Williams, who was brilliant live.

And then, what we’d all been waiting for ? ‘Take That’ as a five piece again. They were absolutely awesome and the show was spectacular with a 60ft mechanical robot which emerged from behind the stage. They performed on the hands of the robot as it moved out, singing old classics and new hits from their ‘Progress’ Album. There were also six aerialist dancers from Cornwall called ‘Incandescence’ and 30 dancers who climbed a towering wall of water during the song ‘The Flood’.

£15 million was spent on the production of this tour, so the set was incredible and costumes were amazing. Overall, a fantastic concert. Next time I’d like to be standing at the front. Also I would definitely stay at the ‘Ibis’ right next to the stadium as it wasn’t fun trying to squeeze thousands of people onto a tube. It took 2 hours to get back to our hotel!!

(Opinion: Sarah Thomson ? Designer)

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2011
07.25

I stumbled across this from 07/08; it’s a nice, brand renewal video from Swisscom, one of the leading brands and a market leader in Switzerland (with more than 60% average share of the market). Swisscom is perceived as one of the most trusted brands by Swiss people and this re-brand was the final step to a major restructuring of the whole Swisscom organisation. “Our concept for Swisscom centres on creating just a cross-platform, dynamic identity. This will form a strong and clearly defined single axis around which every element of the Swisscom organisation can then move”.

It’s an interesting way to demonstrate an overview of the brand-refresh process and goes some way to capturing the amount of work involved. The video speaks for itself but you can see further development here: http://www.movingbrands.com/?category_name=swisscom-work#strategy

(Opinion: Jon Price ? Designer)

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2011
07.14

Following on from our recent rebrand we are pleased to launch the new and improved BLOGDIR website. It took a little longer to complete than we had hoped but we?ve been very busy getting some exciting client projects finished first. As always, we wanted to take the time to get it just right, so we hope you like it.

Check out the ?see our work? section for an assortment of projects from our ever-growing client list, providing a good representation of the quality and variety of our work. On the ?meet the team? page you can find out more about the people behind the agency and see for yourself what a good looking bunch we are.

We?ll be updating the site often, so make sure you check back soon, or even better sign up to receive updates using the link at the top of the page. We hope you enjoy looking through the new site and would love to hear what you think of it, so get in touch!

www.blogdir.co.uk

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2011
07.11


On Saturday (9th July) the ?DNA Dawdlers’, otherwise know as Sarah and Katie, took part in the Rowcroft Hospice Sleep Walk along with 1500 other women and a giant sheep named ?Barbara’. We have been working with Rowcroft since October last year to produce the Sleep Walk campaign material and website so we were really excited to be part of the big event. The atmosphere on the night was amazing and it was an incredible sight to see so many women dressed in their PJs all determined to have a great time and raise money for such a worthy cause.

The ten mile route took us from Occombe Farm through Cockington and along the harbour to Kents Cavern where we walked through the caves (our favourite part of the walk). From Kents it was back along the harbour before climbing the hill up Headland Park Road, along Sandringham Gardens and Preston Down Road then heading back to Occombe Farm for a much needed bacon sarnie.

The Sleep Walk event has seen sponsorship pledged currently standing at an amazing £130,000 ? that?s a whopping £170,000 including Gift Aid! This money will help secure the future of Rowcroft and the end of life care that they to provide. It?s not too late to donate, you can support the DNA Dawdlers here or find out more about Rowcroft and the services and support that they provide by visiting www.rowcrofthospice.org.uk.

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2011
07.07

On July 4th, Chloé Harvey joined the BLOGDIR team for her placement year from Bournemouth University, studying Advertising and Marketing. Chloé hopes to bring new ideas to BLOGDIR and is excited to be working alongside the Client Services team and getting thoroughly involved in some real projects, gaining experience she can take back to complete her degree.

Welcome aboard Chloé!

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2011
07.05


Last week Paul, Jon and I left the usual studio hustle and bustle and boarded a train to London to spend the day at Marketing Week Live! This is the second time that BLOGDIR have attended this event and on arrival to the Olympia hall it was soon evident that this was going to be another exhibition of great value. Marketing Week Live! attracts marketers from across the country and consists of four exhibitions, namely Data Marketing Show, Insight Show, In-Store Show, Online Marketing Show. Each area is packed with interesting displays and seminars on all aspects of marketing.

Not surprisingly the theme of the show seemed to be heavily digital weighted with key speakers including Google?s MD for the UK & Ireland Matt Brittin discussing ?how the web is changing the world for consumers,? giving reference to Google+ and the importance of social. The show rather poignantly witnessed the distribution of the last traditional print version of ?Design Week? as proof of this merge into the digital (only) age…

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