2011
06.16

Using just hands and a phone, this American phone company creates some amazing advertising.  We love it because it?s different and eye-catching but still clearly displays the product. If you look closely you can see that human hands are intricately painted and posed to depict iconic images representing countries around the world. Cool huh?

(Opinion: Katie – Project Manager)

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2011
06.10

What makes a good logo?

Almost every business today has a logo. Some are merely text-based, a representation of the company name. Others are clever, memorable graphic devices that try to encapsulate something of the nature of the business.

But what makes a good logo? I’m not an expert but I would say that a good recipe should contain a portion of creativity, a dash of simplicity and a helping of adaptability to ensure a long life.

Company logos have performed the same basic function since they first began to be used. They are applied to a company’s products to make them distinct from those produced by a competitor. Nothing much has changed in that respect, as every business needs a neat graphic device to represent and reinforce its brand in front of the buying public.

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2011
06.06

(See what we did there?) Our trusty BDM Tim has taken up  yet another challenge all in the name of charity! Tim will be running the Torbay Half Marathon on Sunday 19th June on behalf of Rowcroft Hospice – it’s a charity that’s close to Tim’s heart and provides fantastic care to people facing life-limiting illness. With the 13.1 mile coastal route giving all participants a run for their money, any kind donations will be most appreciated ? please show your support and give what you can. Thank you.

Tim’s Just Giving page: http://www.justgiving.com/Tim-Cowell

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2011
06.01

It was the time for high-vis vests and ear plugs as the two Sarahs and JP headed over to the British Ceramic Tile factory for a tour of the new plant.

Although reopened some years ago, with the new brochures looming, we thought it apt for a refresher course and to show newbie DNA designer Sarah what happens behind those closed doors. The £40m expansion was certainly impressive and our guided tour from raw materials to a gorgeous product from the latest Laura Ashley range was fascinating ? with automated robotic flatbeds zipping about the shop floor delivering tiles, giant silos that look like they belong in a science museum, state-of-the-art biscuit (not that kind!) conveyor networks and 1000°C kilns. The new plant has been modelled to accommodate new machinery in line with its plans to grow, to meet a target output of 30,000sqm tiles a day.

You can join Barry online in a step-by-step journey  here.

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