2011
02.26

Written and Directed by Rodrigo Blaas this wonderful short from a few years back is both charming and sinister, let us know what you think!

(Opinion: Jon Price – Designer)

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2011
02.22

This is old news, but I recently rediscovered this gem-of-a-website and thought I’d share it on the off-chance it had been missed. This interactive experience (launched last year) has Dita Von Teese invite you on a private (and naughty… got your interest?) tour of the Perrier Mansion – don’t be shy, but this tour might have you blushing. Beautifully shot and seductively paced, this website is a prime example of the strength of online advertising and brand building over conventional routes to market. It paid off – with the site a viral success. Pooling the talents of Ogilvy (France), B-Rell and Nylon Studios, the site comprises everything I love about integrated online media – great interface graphics and animation, seamless interaction, cinematic film-making & soundscape and risqué viral marketing. A dream job, if one for the boys.

View the website http://www.perrierbydita.com/
You can also find a host of clips on YouTube

(Opinion: Jon Price ? Designer)

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2011
02.15

On 19th January, Jeremy Hunt announced that he plans to roll out ‘Local TV’. In his address to broadcasting executives at the Oxford Media Convention he said that the initial scheme would be focused on ’10 to 12′ major cities. The new ‘Local TV’ broadcasting licences are to be agreed by the end 0f 2012. When questioned about his reasoning behind this new approach, he was quoted as saying “Eight out of 10 consider local news important. Nearly seven out of 10 adults feel localness of stories is more important than them being professionally produced.”

In a recent article posted on the Drum website on February 11th, it has also been announced that The Daily Mail and General Trust have decided to sell the Northcliffe Group. The article hints at concerns over new owners/consolidators are not willing to invest in cross platform media due to a series of cost cutting measures. The ultimate concern is that this could spell the end of the local paper within 10 years.

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2011
02.14

Motion capture, specifically facial mo-cap, laser/infrared scanning technology and keyframe animation have been used in combination for years to make CGI characters as real to life as possible. However, this new technique, developed by Rockstar Games (the team behind the Grand Theft Auto franchise) uses optical HD imaging and scanning to create a convincing (if slightly freaky) replication of facial movement not seen before in videogames. Their latest offering ‘L.A Noire’, places you in the role of a 1950s investigator, meaning reading facial ticks and micro-expressions is crucial when interrogating suspects. Take a look at the video and see more here.

(Opinion: Jon Price ? Designer)

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2011
02.09

Can graphics make a car go faster? Is gender bending ok for brands? How come a brand of rotting fish entrails from the first century AD still has a promotion running?

Intrigued? So was I when a review copy of ?the blue lady?s new look and other curiosities? landed on my desk and promised to answer such questions. The book has been published by London-based packaging agency jkr as an anthology of their blog, the Design Gazette. The book neatly rounds up core blog articles on industry trends and observations, covering topics around marketing and branding as well as issues such as new/developing technologies and sustainability.

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2011
02.08

We?ve just helped launch a new online legal service that, as far as we know, is unique and the first of its kind in the UK. The site offers a free, independent opinion on whether or not consumers may or may not have an unfair dismissal claim against their employer ? answering all enquiries with a ?yes?, ?no? or ?maybe? within 5 minutes, 24-hours-a-day.

The free-to-use employment solicitors website uses a bespoke employment dispute ?claim evaluator?, which we hard coded in PHP and MySQL, sitting within a search-engine friendly HTML design. Individual information pages were created to provide consumers with information that would cut through the usual legal jargon, while also enabling the Employment Solicitors team to optimise the site for a broad range of relevant search terms.

The website steers visitors through a number of clear, simple, multiple-choice questions to ascertain the details surrounding the case. Those who receive a ?yes? or ?maybe? get the opportunity to explain their circumstances in more detail and, should they choose to, can opt for those details to be sent to a qualified, pre-vetted employment lawyer in their area, who will contact them within a matter of hours.

Losing your job has got to be one of the most stressful things that can happen to someone, so we hope you never need to look at this site again!

Take a look at the Employment Solicitors site at: www.employmentsolicitors.org

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2011
02.07

Being a really big music fan, I wanted to let the world know how amazing the new album is from Adele, titled ’21′. If any of you like singer songwriters, then you’ll love this masterpiece. How often do you purchase an album to find one or more songs not up to par with the rest of the album – not in this case. Every track could become a single. I downloaded ‘Adele 21′ from iTunes a couple of weeks ago and have played it almost not stop since and I’m still not bored with it. It has also prompted me to purchase the Adele 19 album too. This is equally as good. For an artist to create such a great album at just 21 I can’t wait to see what she produces in the future. Adele, you’re a legend!

Here’s a taster of one of my favourite songs from the album titled ‘Take it All’

Article by Paul Mabin – Managing Director

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2011
02.03

After completing the branding, advertising, website and promotional materials for Rowcroft Hospice’s sponsored Sleep Walk event, it’s great to hear the support has been fantastic with spaces filling fast. On his radio show, Liam at Riviera FM chats to Laura and ‘Barbara the Sheep’ from Rowcroft Hospice, who were in to promote the Sleep Walk, taking place this summer. Have a listen to the rather surreal interview here: http://liamgilsenan.podbean.com/

Find out more by visiting the Rowcroft Sleep Walk website.

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