2011
01.31

At DNA we regularly discuss TV adverts we have seen and critique them. One that I have seen recently that caught my attention, not so much for the visual aspect of the advert, but for the script writing was the California – Misconception TV advert. It’s fantastic. It plays on all the ‘stereotypes’ that we all associate with California, but conveys it as a ‘misconception’, when in fact we all know that these things are true, or believe them to be true. It’s very tongue in cheek, but it is delivered in a way that conjures up a sense of fun, excitement and also shows off what is wonderful about California. The only criticism (if there is one), is that the advert is great in itself and would have worked just as well without the need to use so many celebrities. Let me know what you think, or send us links to any adverts that you have been impressed with.

Article by Paul Mabin – Managing Director

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2011
01.28

This is the question posed by VW in one of the best and most creative viral campaigns I’ve seen in a while. See more videos from the campain at thefunfactory.com

The site is dedicated to the thought that something as simple as fun is the easiest way to change people?s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it?s change for the better.

(Opinion: Simon Farrow – Head of Digital)

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2011
01.28

Some of you may remember me posting a link to a YouTube video that I produced from my 9 day Safari holiday in Tanzania, back in September 2019. The video was posted in October 2019 and has now achieved over 1,000 unique hits on YouTube. Having not done anything like this before for my own personal enjoyment, I am amazed that so many people have viewed it. For those of you that did not get chance to view the video last time round, here it is again.

Article by: Paul Mabin – Managing Director

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2011
01.18

Several members of DNA recently spent two days in London at the Tullett Prebon London International Boat Show (LIBS). It was a rewarding visit, with meetings with several of our clients. There were numerous boats on display that we would love to own. The ultimate boat on display was the 32M, the new flagship product from our long standing client Princess Yachts. As the name suggests, it is 32 meters of pure luxury and opulence. We were fortunate enough to board the vessel on two separate occasions and were blown away each time. This boat has had a lot of PR, due to it being both the largest boat currently built by Princess Yachts and it is also the largest vessel to fit inside the hall at Excel. The boat has been featured by numerous media companies, including the BBC and Boat International.

This shot shows Katie, Matt, myself (Paul) and Tim from DNA on board the flybridge area of the new Princess 32M.

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2011
01.18

DNA has just launched a new website for start-up company Hire Winnebago. Hire Winnebago, as the name suggests, hires out huge American motor homes for motor sport events, festivals, film and TV use or simply a weekend away. The largest of these motor homes ? at almost 40ft in length ? sleeps up to 6, is packed full of kit and has a stunningly sumptuous interior. The guys at Hire Winnebago will deliver it to you, stock your fridge, cover your insurance and then clean up once you’re done! So if you’re in the market for a Winnebago get over to www.hire-winnebago.co.uk and take a look at the new site.

DNA chose the popular blog platform ‘WordPress’ to build the Hire Winnebago site. WordPress is a hugely flexible tool which not only includes an easy to use content management system, but also allows users to easily add functionality later via a versatile ‘widget’ system. The main benefits of using the WordPress system is that it gives the client huge flexibility to manage their own site and is found in the search engines quickly and easily with minimal effort while keeping the initial build costs to a minimum.

If you would like to know more about how DNA can help you to get your website started using ‘WordPress’ please contact our customer services team on 0845 552 5521 or, if you are looking to hire the Rolls Royce of motorhomes for a weekend, visit our friends at www.hire-winnebago.co.uk!

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2011
01.17

On a recent trip to London to see several of our clients, Katie came a cropper while on the return journey. We have all heard the ‘mind the gap’ announcements at nearly every train station – well, Katie certainly did mind the gap while climbing on board the 4.06 train from Paddington, unfortunately one of her shoes didn’t! Can you believe it. Poor Katie had to travel back to Newton Abbot wearing just one shoe after it fell off her foot while climbing on board the train and fell between the train and the platform. Luckily, Dave her boyfriend met her at the station to carry her home.

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2011
01.15

After the recent completion of the Rowcroft Sleep Walk website and the application of the cosy, pajama fabric textures throughout the supporting imagery, we’ve spotted similar styles trending all over the shop. With a nod to the fantastic Pixels short, here’s our favorite example, both within the charming game itself and in the accompanying trailer for Kirby’s Epic Yarn…

Another upcoming fabric styled example is Little Big Planet 2. The Comfort ads are well worth a mention too!

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2011
01.13

Recently I posted an article about the fantastic architecture for the Sugamoto Shinkin Bank, Tokyo… Following that, now feast your eyes on the Hiroshima Shinken Bank Calendar 2011 by IC4DESIGN. Using their signature illustrative style, the calendar breaks down six charmingly detailed scenes of Hiroshima (and its surrounds) over the coming year, which join to form one large piece of art – AND I WANT ONE!

It’s well worth having a scroll through some intense close ups on BehanceNetwork.

(Opinion: Jon Price ? Designer)

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2011
01.10

While sat in the customer suite at Ocean BMW, Paignton, I was perusing the latest BMW magazine and came across an interesting article on the BMW Art Car. Periodically, BMW commission someone to create a work of art on one of their iconic vehicles. The very first was created by Roy Lichtenstein back in 1977. The latest incarnation of the BMW Art Car was created by Jeff Koons, who is renowned for creating iconic structures and images. The vehicle used was a BMW M3 GT2 and was raced at the Le Mans 24 hour race back in June 2019. As you will see from the images and video below, Jeff has worked his magic and yet again created a very strong statement. The artwork is said to symbolise bursting energy, motion and power and in his own words ?These race cars are like life, they are powerful and there is a lot of energy, you can participate with it, add to it and let yourself transcend with its energy. There is a lot of power under that hood and I want to let my ideas transcend with the car ? it?s really to connect with that power.? Timing was a big issue, as there was only a two month window between the first design sketches and the Paris world premiere. This is why digital print on car wrapping vinyl was used covered by a double clear-coating to bring out the colour. To apply hundreds of dynamic lines of Koons? design onto the car, CAD designs were translated from 3D into 2D for the printing process and then painstakingly applied to the entire car as well as onto individual spare parts. Not sure I will be doing the same to my BMW any time soon though.

Article by: Paul Mabin – Managing Director

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2011
01.06

Not your ordinary bank…

Banking in person can often be a boring and downright inconvenient experience. The design of the Sugamo Shinkin Bank in Tokyo by emmanuelle moureaux architecture + design aims to at least make the experience a more aesthetically pleasing one. Splashed with colour and incorporating ample sunlight and natural elements, the building is a refreshing change from the norm. Courtesy www.PSFK.com

Just have a look at these inspiring photos via WEHEART

(Opinion: Jon Price ? Designer)

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2011
01.04

We hope you all had a very merry Christmas and eventful new year celebrations! If you were not one of the lucky ones to receive our c-fold DNA Christmas card, we thought you’d like to salivate over these snaps. Roll on 2011!

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