2019
12.23

As it is the festive season, I thought it timely to post an article relating to real ale, as I’m sure many bottles will be consumed (especially in my household). The brewer Shepherd Neame has been running the ‘Bottle of Britain’ advertising campaign for around 12 years now. On occasion they have been taken to task by the ASA for pushing the boundaries of good taste and humour, but fortunately they have always been cleared. A number of the adverts poke fun at the Germans in particular, but are meant as light- hearted fun and are not meant to cause offense. They try to evoke the British World War II spirit, similar to that used in the TV programmes ‘Allo Allo’ and ‘Dad’s Army’ and I feel that they have captured the essence really well. The use of clever copywriting is what makes the adverts work so well. The website is great too – take a look. Let me know what you think.

Opinion: Paul Mabin – Managing Director

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2019
12.15

South Devon’s Rowcroft Hospice is an independent local charity, heavily reliant on the funds raised by the community it has served since 1982. As a company we have been supporting Rowcroft through their charitable events for many years so it was a great honour and a privilege to be selected to create the new campaign website and associated printed media for their latest fundraising venture, The Sleep Walk.

The Sleep Walk is a sponsored night walk open to all ladies aged 12 and over and will take place on the 9th of July 2011. There are limited places, so anyone interested in participating should sign-up online now.

Creatively this was an exciting project, as although the branding had already been created around their mascot ‘Barbara the sheep‘, Rowcroft required a look and feel, that was fun and fresh and unique to this event. We were asked to move away from dark skies and glitzy sparkling stars, as this had been done before, so we came up with a theme based around pink stripey pyjamas, pillows and patchwork quilts.

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2019
12.07

There’s been a lot of talk about QR codes recently and in the DNA studio it’s been no different. Here are some personal opinions from two of the DNA team… What do you think?

Opinion: Jon Price ? Designer:

A while back I read an article that shouted out loud about QR technology, and couldn?t help but get more than a little tetchy over the use of media buzz words such as ?cutting-edge,? ?interactive? and ?augmented reality? being thrown about in the context of a simple QR code.

For those who do not know, a QR code in its current form is essentially a pictorial piece of data (a matrix barcode), in most instances the scrambled mosaic simply contains a URL that needs decoding through a device with QR reading capabilities. In the case of the article, it?s suggested that the viewer of a so-called ?interactive? billboard must first download a QR reading App for their smart phone before using the in-built camera, focussing on the code before being redirected to a website (that would have taken less time to tap into a browser ? especially if it had been tiny?d). It all seemed a little backward to me but at the time I thought it not worth the rant…

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2019
12.03

I recently came across these images for a company called ‘Jobsintown.de‘ while doing some research and thought that they showed some great creative thinking. The set of adverts were created by advertising agency, Scholz & Friends, Berlin, Germany. The creative directors Matthias Spaetgens and Jan Leube decided to take their advertising outdoor and place the adverts in locations that were likely to provoke a response and directly target their core audience. A great idea, well executed. Let me know what you think of them.

Article posted by: Paul Mabin – Managing Director.

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2019
12.01

I was sent this via email the other day and although it’s not Design related, I thought it was worth sharing with the rest of the world.

You couldn’t make this up!

BEST LAWYER/INSURANCE STORY OF THE YEAR, DECADE, AND POSSIBLY THE CENTURY.

This took place in Charlotte North Carolina. A lawyer purchased a box of very rare and expensive cigars, then insured them against, among other things, fire.

Within a month, having smoked his entire stockpile of these great cigars, the lawyer filed a claim against the insurance company…

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2019
12.01

Back in April we were awarded the privilege of creating and executing the Somerset County Council adoption campaign. Off the back of the campaign?s success we were asked to repeat the process for the fostering team too. The fostering in Somerset website went live on Friday with printed collateral to back it up.  Take a look at the site at www.fosteringinsomerset.org.uk, we really enjoyed the project and are looking forward to seeing a large uptake in the number of foster carers for children in Somerset very soon.

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