It was to my surprise last night, that I heard a Christmas tune for the first time this season and we’re still in October. When I looked round at the TV, I realised it was a new take on a Christmas classic – ‘White Christmas’. The advert was for Argos and features a bunch of 70′s style kids listening to the Singer, recreating a classic scene from years past. The advert was produced to highlight the online presence of Argos with the message ‘For something really up to date you’ll find a huge range of the latest things in our new Christmas catalogue, and even more online. Find it, get it, Argos it!’ As a creative myself, I am always looking at the attention to detail when I view a static or motion advert. However, I think that this advert has been extremely well put together. Take a look at the finished advert.

If you wish to see how it was put together, then view the next video.

The Bing Crosby campaign was developed at CHI & Partners, London, by creative director Nigel Roberts, creative Alan Cinnamond, planner Sarah Clark, working Argos head of brand development Siobhan Fiztpatrick. The Media was handled at Mindshare by Steve Henderson and the filming was shot by director Steve Cope via Cut & Run. The post production was done at The Mill, London and the audio post production was done at Grand Central. What a team.

Article written by: Paul Mabin – Managing Director.

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  1. Amazing. Next they’ll be recreating dinosaurs and putting them in a massive theme park on an island, which (come to think of it) probably won’t be as safe as everyone thinks.