2019
10.27

Things are changing here at DNA. We?ve recently taken on some great new hires which have helped to restructure and refocus our business, so we?ve given ourselves a makeover with a refreshed brand identity! It was an exciting process (we took a few snaps along the way, see below), and we?re really pleased with the outcome. Our new business cards arrived today which was very exciting, although we love them so much it?s going to be hard to hand them over! Watch this space for our shiny new website, coming soon?

See a snippet of our design and selection process here

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2019
10.27

This Movember, the month formerly known as November the men of DNA have decided to donate their faces to raising awareness about prostate cancer. Our donation is our commitment in the growth of a moustache for the entire month of Movember, which we know will generate conversation, controversy and laughter.

Prostate cancer is the most common cancer in men. One man dies every hour from the disease in the UK. We’re asking you to support our efforts by making a donation to The Prostate Cancer Charity.

How can you help?
To support the men of DNA and make a donation, click this link https://www.movember.com/uk/donate/your-details/team_id/120862 and donate online using your credit card or PayPal account. Quick and simple – every penny counts.

>>> View our team: The FanTACHEtic Men of DNA, and our individual pages <<<

The Prostate Cancer Charity will use the money raised by Movember for the development of programs related to awareness, public education, advocacy, support of those affected, and research into the prevention, detection, treatment and cure of prostate cancer.

For more details on how the funds raised from previous campaigns have been used and the impact Movember is having please visit http://uk.movemberfoundation.com/research-and-programs

Find out more about what Movember stands for here: http://uk.movemberfoundation.com/about-us/
See the beneficiary Partners, http://www.prostate-cancer.org.uk/ and http://everyman-campaign.org/

Thank you in advance for helping us to support men?s health. We will keep the blog and our Mo Pages regularly updated!

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2019
10.27

It was to my surprise last night, that I heard a Christmas tune for the first time this season and we’re still in October. When I looked round at the TV, I realised it was a new take on a Christmas classic – ‘White Christmas’. The advert was for Argos and features a bunch of 70′s style kids listening to the Singer, recreating a classic scene from years past. The advert was produced to highlight the online presence of Argos with the message ‘For something really up to date you’ll find a huge range of the latest things in our new Christmas catalogue, and even more online. Find it, get it, Argos it!’ As a creative myself, I am always looking at the attention to detail when I view a static or motion advert. However, I think that this advert has been extremely well put together. Take a look at the finished advert.

If you wish to see how it was put together, then view the next video.

The Bing Crosby campaign was developed at CHI & Partners, London, by creative director Nigel Roberts, creative Alan Cinnamond, planner Sarah Clark, working Argos head of brand development Siobhan Fiztpatrick. The Media was handled at Mindshare by Steve Henderson and the filming was shot by director Steve Cope via Cut & Run. The post production was done at The Mill, London and the audio post production was done at Grand Central. What a team.

Article written by: Paul Mabin – Managing Director.

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2019
10.25

Quite simply, it’s just too successful for its own good. Despite being a horrible typeface.

Prompted by a recent magazine article by the Beeb, I wanted to share my loathing of this seen-everywhere, used-for-everything font. Its creator, Microsoft employee Vincent Connare, has a lot to answer for because he has given birth to a monster.

But why do so many people hate it with a passion? I don’t know, but for me it’s just an insignificant typeface that’s become popular without being good. I blame the advent of the computer. Gone are the days when the choice of font in a printed piece was usually made by a professional, based on its suitability for the task. Now, with computers in almost every home and business, Joe Public (and his wife and family) can just click on a menu item labeled ‘Font’ and choose from a long list of typefaces with a single mouse click. And there, lurking in the list, is Comic Sans. Waiting with a cheeky grin on its face. Waiting to adorn everything from a poster for a lost kitten to a pub menu.

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2019
10.21

Straplines can be tricky to nail and can mean far more to a consumer than was intended by the brand. Take my lunch for instance, the packet shows a photo of a lovely sausage roll stuffed with sausage meat, mature chedder cheese, spring onions and pickle with the strapline “Real honest food”. Unfortunately when bitten into, the reality was far from ‘honest’ and the image on the pack far from ‘real’. Was this real Cornish irony or simply a matter of a product with less content than it’s branding budget!?

A pint awaits whoever comes up with the best new strapline for this well-loved snack brand, and there’s a packet of Ginsters ploughmans rolls for the worst!

(Opinion: Simon Farow – Head of Digital)

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2019
10.18

I have finally got round to editing over 1.5 hours of footage taken by my nephew (Murray Dorrans age 14), while we were all on Safari in Tanzania. Don’t worry I have condensed it down to around 4.5 minutes and have worked the footage around Disney’s, The Lion King (Original Broadway Cast Recording) ‘Circle of Life’ soundtrack. The footage was imported onto a Mac and edited using the pre-installed Apple iMovie software. It’s the first time I have ever used this software, but without reading any manuals or consulting help files, I managed to put it together myself. The Apple iMovie software was an absolute joy to use and incredibly intuitive. Anyway, I hope that you enjoy it! It features some imagery that I did not manage to capture using my Canon DSLR.

Article by Paul Mabin – Managing Director

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2019
10.12


A recent project came from a new client, EMC Advisory Services. The work was won through a competitive pitch and included a new brand identity, printed material and advertising. EMCAS were seeking a multi-strand solution from DNA to promote their services to a UK-wide market.

EMCAS is an established and successful financial services claims management company. Set up to advise and act for clients who think they may have been mis-sold a financial product, like Payment Protection Insurance or an Endowment Mortgage or been mis-advised about an investment or a loan, EMCAS has specialists who can pursue a claim on their clients’ behalf. Beginning with a fresh logo design, DNA went on to create a compelling advertising campaign which is currently running in several national tabloid newspapers. DNA also handled the media planning for the campaign. Enquiries flowing from the ad campaign are followed up with a mailing, consisting of a Welcome Pack containing information relevant to each enquiry. With careful attention to tone of voice, DNA’s copywriting skills came to the fore along with the creation of a suite of accompanying images. DNA have also recently refreshed the existing Emcas website with the new branding.

Read, and see more:

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2019
10.08

After months of hard work and anticipation the brand new Princess Yachts brochure suite has been launched! The change in size and orientation allows the dynamic imagery to really make an impact, while the two main boat ranges, Flybridge and V Class, now feature separate identities for the first time from cover designs, through to the stock, finish and overall design and layout. Printed in eight languages, these brochures will be seen all over the world starting at the 2019 Southampton Boat Show.

These Princess Yachts brochures weren?t the only ones completed and released; the new British Ceramic Tile product brochures were also hot off the press in September. Three brochures in total, each one specifically designed for the different target audiences within the retail and trade industries. The new A4 format really shows off the stunning room set imagery which was also commissioned as part of an extensive new product launch.

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2019
10.07

Here comes the bride…

This June, after 10 years of being together our Jon (also known as Jon-Boy/JB and JP) and his then fiancé Natasha finally tied the nuptial knot in the beautiful secluded surrounds of Dartington Hall in Totnes.

With Jon a designer and his wife Natasha a florist, there was plenty of hands-on preparation in the run up to the big day, with Jon designing and hand-making the invites, menus, seating plans, table favours, guestbook and so on and Nat creating an unprecedented amount of floral arrangements to decorate Dartington Hall, the pressure was on to get every little detail just right.

Thankfully, their hard work paid off and the memorable day went off with just the one ?hitch?. The weather was perfect for the outdoor ceremony in the private gardens where they also had cream teas in an authentic 60-piece Victorian tea set, Jon?s speech went down well and the DNA team shared in their celebrations ? busting some killer moves to the live music in the medieval Great Hall until the early hours.

Jon and Nat?s honeymoon on the idyllic paradise island of Veligandu in the Maldives proved just what they needed, giving them both a well deserved rest amid their new found addiction to reef snorkeling. The DNA team wish them the best for their future together.

SEE MORE PICTURES HERE.

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2019
10.05

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Matt had shock of his life when he was stung with a whopping ¬£150 parking fine this morning – here is the CCTV footage in the office… caught red handed!

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