2019
06.30

This Month saw the return to paid-for news content as THE TIMES took a bold decision to charge for access to their online newspaper. A risky strategy from Mr Murdoch but the entire industry will be watching with baited breath to see if it pays off.

As I recall, back in the early days of the web this was the first business model of most of the newspapers as they dabbled with providing content online for the first time. This model was soon replaced by the user demand for free content online and one by one the papers moved over to an Ad generated model of providing content online, one which was probably a little foreign to most of them.

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2019
06.28

iPhone4 lands in DNA studio.

England’s failure at the weekend was all but forgotten at DNA as we found out this morning that our Rob was sporting the new iPhone 4! He’s never been more popular, with a host of eager eyes gathering at his desk. In response to his ever-growing fan base Rob said “Pffhhhh?”. Take our words for it ? It’s nice… very nice. (This photo was taken on an envious iPhone 3G).

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2019
06.27

DNA Advertising are again proud to be working with Torbay council, Creative Torbay and Torre Abbey on their latest exhibitions. After the success of TACO 09 (Torre Abbey Contemporary Open) and the Ultimate Day Out campaign, DNA have this year created an identity for ‘TAMED’ and ‘Art on the English Rivera’ as well as designing and producing the advertising and literature for the highly anticipated exhibition. Running from 6th July ? 30th August and in conjunction with TACO 2019, TAMED brings the work of renown artists such as Richard Long, Heather Jansch and Damien Hirst to Torbay. See the details above or for more information or see the Torre Abbey website at torre-abbey.org.uk. We hope to see you there!

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2019
06.27

After doing some recent research for one of our clients, I came across some advertising produced for BMW. Believe it or not, these adverts were actually used, but mainly in Greece. I’m not sure that we would get away with them in the UK. If you dig deeper into these campaigns and read forums and blogs, they have been causing outrage and controversy for years, with claims that they are ‘demeaning’, ‘sexist’, ‘chauvinistic’ and ‘degrading’. However, whether we like them or not, BMW must be having the last laugh. The very fact that people are talking about these adverts all over the world, whether in a good light or bad, can only be more publicity for BMW. As the old adage goes, their is no such thing as bad publicity – however, not quite sure BP would agree with that statement at the moment.

Opinion – Paul Mabin (Creative Director / Managing Director)

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2019
06.25

I get sent a lot of emails with various images attached and some of them are worth sharing. The guy who created these images is called Julian Beever and his work can be seen on pavements in England, France, Germany, USA, Australia and Belgium. Julian creates the images using chalk, but gives his images an anamorphic look. This is an extremely skilled and difficult way of illustrating and takes years of practice. But I think you’ll agree that he pulls it off amazingly well.

Article written by Paul Mabin (Managing Director / Creative Director)

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2019
06.24

Raise your flag(s)

I pass this house each day en route to DNA and thought it was about time to share it with you. If there’s one thing England fans are, it’s passionate. Let’s just hope that is was worth the effort!

(Jon Price ? Designer)

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2019
06.23

It’s hard to feel anything but sorrow for the BP oil disaster at the moment. I’m sure that BP are getting a lot of stick at the moment, but it seems to have spurned a lot of creativity among us designer types. Not one of the images shown are complimentary, as you can imagine, but there are some well thought out and well executed pieces of art. Some people have obviously spent some considerable time thinking of the idea and obviously feel passionate enough to create a piece of artwork that gets their point across. Just click on an image to enlarge it.

Article by Paul Mabin (Creative Director / Managing Director)

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2019
06.17

I was digging through some old browser bookmarks recently and came across this story from August ’09. In case you didn’t know, to celebrate the iconic Pantone color swatches the Basheer Graphic Book agency built a PMS Rainbow that span 8 meters and was made of 5,000 colours. Sweet.

(Jon Price ? Designer)

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2019
06.12

You’re never sure what’s real and what’s computer aided trickery when watching television advertising any more. It’s easy to be fooled by high-end CGI and the artists behind it will undoubtedly say that it’s the biggest compliment that you could give them. On the other hand, there is a general presumption that anything that might have presented something a physical, logistical conundrum is most probably CGI (and that it’s actually a doddle to do in Maya). It’s a shame that the most difficult hands-on route, with the biggest pay-off, is often left under appreciated ? well, as long as it gives the desired affect… That’s why I was pleased to see that for the most part, the latest Samsung LED 3D TV advertising, much like the Sony Bravia (bouncing balls) ad, was done for real.

Take a look at the making above or see the full video here.

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2019
06.06

Earlier in the week I wrote an article on the Canon 5D MKII, shooting HD content for the last episode of House. While writing that article I was interrupted by the sound of Naaa, Na Na, Na Na Naaa. Yep, you guessed it – the intro to Coronation Street. Not a programme that I generally watch, but my beloved wife Donna loves it – I wonder how many men say the same thing? Anyway, I glanced over to see the intro and noticed that, at last, it has changed after being the same intro for about a million years or so. Apparently it’s to coincide with the first episode being broadcast in HD.

Don’t worry though, you hardened Corrie fans, the cat walking across the flat roof and the image of outside the Rovers Return are still present. However, those of you that don’t like drop focus imagery are not going to like it. I think it’s a welcome addition to the Street. Let’s hope that the rest of the programme gets updated – spoken by a true ‘Enders’ fan.

Well done ITV.

Article by Paul Mabin

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2019
06.02

After returning from my Stag-do in Berlin it?s not the delights of curry würst that I?d like to share with you, nor is it the historic sights of the Brandenburg Gate, the Reichstag, the Halocaust Memorial, Berlin Cathedral or the remains of the Berlin Wall. It?s the seven-seater spiderlike CoBi7 conference bike. One person is the designated driver (with steering wheel) while everyone holds on to a central circular bar facing each other and harness the raw pedal-power of seven! Now generally, the idea is to take a short spin around a tourist-filled square, but we decided that we?d rather ride than walk back to our hotel? I?d never seen this septcycle before and from the reactions from the general public as we cycled down the main road (Unter den Liden) and through back streets on our way home, neither had they!

You can see our ridiculous cycle route here.

(Jon Price ? Designer)

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