2019
02.28

In the commercial design world there are a number of common ways of printing we’re all used to; offset litho, digital, flexo, etc… But what about printing in 3D ? and running off body parts?!
I sounds far-fetched but ’3D printers have been used in architectural schools for quite some time already (and self-replicating home models are becoming more and more common), a 3D food printer is under development, and now several sources are working on 3D bio-printers: machines that will ?print? organs so patients will no longer have to wait for transplant donations. Recently, the first commercial organ printer was built by biomedical company Invetech and delivered to Organovo, a company that has pioneered the bioprinting technology.

The printer is already capable of producing arteries, which doctors will be able to use in bypass surgeries in as little as five years. Other, more complex body parts should be possible within ten years: bones and hearts, for example. The printer works by using two print heads. One lays down a scaffold and the other places human cells into the shape of whatever organ is being formed. There?s little threat of the new organ being rejected since it?s made of the patient?s
own cells.’ ? Read more at Gajitz.

So what does this mean for the graphic design industry? Well, obviously it  means we’ll finally be able to send flesh bound books like the Necronomicon Ex-Mortis to print!

(Opinion: Jon Price ? Graphic Designer)

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2019
02.25

Every year the residents of Inakadate, Aomori prefecture Japan work together to create giant figurative pictures by planting different varieties of rice. Folksy yet sophisticated, the many designs reproduce images from famous Ukiyo-e prints to The Mona Lisa! Make sure you see these ? if you’re in any doubt of their legitimacy, here are some more images…

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2019
02.24

The recently launched Apple iPad may not instantly deliver the commercial impact of the iPhone, but it represents another important step towards the inevitable convergence of the personal computer and the publishing industry. Whether we like it or not, the way we design is going to change forever.

Before long, graphic designers (and photographers) will have to start working in a different way. Using devices such as the Apple iPad, the consumer will be able to access all kinds of ‘publication’ electronically – which will undoubtedly feature both still images and, increasingly, video content and animation. Not only is video more engaging, it is also easier and faster to consume – an important factor in today’s ever-busier society. Like it or not, most of us that don’t currently ‘do’ moving pictures are soon going to have to learn. (There are already professional cameras on the market, such as the Canon 7D, which can capture both stills and full HD video. This is no accident.)

Currently, many agencies deal with, say, press advertising entirely separately from digital, television and video; indeed clients often use a different agency for one than they do for another; but increasingly there’s a call for integrated campaigns and for agencies that can deliver value across multiple channels. Promotions are becoming multi-dimensional, which adds complexity (and an interesting challenge) for the agencies that dream them up. Ultimately the agencies that will gain an advantage are those that can become truly media agnostic – those that can combine static content with rich media and whose ideas can work across all types of platform.

It’s up to the design and photographic industries to embrace new technology and to guide their clients on this fascinating journey we’re all taking. Sure, this will mean investment and upskilling for many of us, but the benefit will be the ability to offer a more holistic approach to corporate communications and, with it, client retention and loyalty (not to mention how interesting all of our jobs will become!).

The iPad is another signal that the publishing and design industries are in the middle of a revolution.  We wait with bated breath to see where it will lead!

[Opinion: Paul Mabin - Creative Director]

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2019
02.23

Last week, after watching Shaun White win gold whilst nailing the Double McTwist 1260 (AKA the ‘Tomahawk’) on the snowboard half-pipe in Vancouver, I remembered the stylish promo animation for the BBC (seen above). The art style reminds me of early 1920s eastern european film, Frank Miller’s Sin City and the hatched illustrations of Edward Gory. For a more recent example of this 3d animation with 2d cel-shaded styling, take a look at Mad Word. It’s a great piece. A full motion picture in this style would be fantastic.

Having said that, I still love the Beijing 2008 BBC promo, ‘Meet Monkey‘, which was based on the classic Chinese tale, ‘Journey to the West’ and animated by those responsible for the Gorillaz music videos!

(Opinion: Jon Price ? Graphic Designer)

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2019
02.22

2019/01 Michael Bierut from CreativeMornings on Vimeo.

A brand new talk from Pentagram’s Micheal Bierut on clients, the good and the bad.

(Opinion: Jon Price ? Graphic Designer)

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2019
02.19

I saw two remarkably similar adverts from banks recently, both had building blocks on a beach in their national advertising. Above is an example of their campaigns ? unfortunately I didn’t get a pic of the adverts in question. Coincidence, a new design trend, or the same agency running out of ideas? No, my guess… a mole deep under cover in their marketing team

As recently published in Design Week, you can play the Santander Red Brick Game for some lunch time fun.

(Opinion: Jon Price ? Graphic Designer)

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2019
02.15

Well the somewhat unexciting answer is he is celebrating yet another year of Mr Matt and as such we’ve had to grant him the day off.

Now… same question, different answer… Matt, it seems has been dancing his way around the globe, posting his videos online and becoming an Online Phenomenon since 1995!

His first video racked up 20 Million views and multiple parodies making him officially more interesting than our Matt! If you still haven?t seen ‘Where the hell is Matt?’ then, watch this:

For more on ‘The Online Phenomenon’ that is Matt, check out his website ‘Where the hell is Matt’ here.

or, Listen to Matt explain his journey in his own words.

P.S. Happy birthday Matt!

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2019
02.14

The Classic Throttle Connection is a new business – formed from one man’s passion for classic cars. We’re delighted that we’re now designing and placing CTC’s advertising in a range of classic car publications, as well as on the web, and it’s now our role to ensure that generating enquiries is something the team at Classic Throttle Connection doesn’t have to worry about. They can now spend their time finding and purchasing the best vehicles, then ensuring they are in the best condition of their lives before sale. We’re keeping our eye on these guys. They have a track record of making things happen and we’re loving being a part of it.

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2019
02.12

The UK economy still isn’t in great shape and we are still regularly asked for tips on marketing through a recession. The simple answer is, there is no simple answer, but there are a few things that are worth keeping in mind:

1. It’s a sad fact that most businesses aren’t particularly well run. If you’re finding it hard, your competitors probably are too. If you have a business plan, a budget and a reasonable grasp on your cash flow, you can stay one step ahead by acting sooner and with more certainty than the companies that don’t. If you don’t have a plan and a budget written down somewhere, you need one.

2. Keep things simple. Why should customers buy from you? How will they benefit? What makes you different from your competition? Make sure your messages are simple, clear, compelling and focussed on how your customers will benefit.

3. Review your marketing budget. Do you know what’s working and what isn’t? If not, it’s time to start measuring – recessions are no time to be wasting money. If you are going to reduce your marketing budget by half, make sure it’s the half that isn’t working!

4. If what you are doing now isn’t working, don’t keep doing it! Change something. Try something new.

5. If you have cash and you want to grow – start investing in your future. There is no better time for gaining market share than during a recession. Competitors are weak, prices are low, suppliers are willing to negotiate and new customers are coming up for grabs as their existing suppliers go bust. If you don’t go and get them, someone else will.

If you’d like to know how we can help you share the burden, call us on 0845 552 5521 and we’ll arrange a no obligations chat over a cuppa.

[Opinion: Jim Green - MD]

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2019
02.08

This is the first advert we’ve produced for our new luxury brand client, Ettinger. The ad was designed specifically around Ettinger’s range of luggage and was placed in the travel section of Country & Town House magazine.

Our initial intention was to photograph the luggage against a fairly plain background, thus focussing the attention on the quality and detail of the product; however, as an alternative, we printed out a large format version of an antiquated world map – not only giving the image some context, but also alluding to the heritage and traditional values of the brand. This was the preferred option.

The advert is essentially a brand builder, although it incorporates clear calls to action – driving potential customers to Ettinger’s e-commerce site and London showroom. Both worth a visit if you’re into English luxury with a twist!

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2019
02.06

Old news it may be, but Jérémy Clapin and Stéphane Piera?s 2008 Oscar contender ?Skhizein’ is an absolute must see. For those who missed out on this beautifully realised and curious tale of Henry and his slightly displaced universe, here it is in full. Quintessentially quirky and French, it?s a joy to behold full of original ideas and visual cleverness not to mention rock solid art direction and admirable follow-through in all aspects of the execution.

Available here to buy on DVD with an insightful making of.

Thanks to monographer.

(Opinion: Jon Price ? Designer)

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2019
02.05
Yes, I’ve been moonlighting. Well not really. One of my leisure interests is vintage transport and for a number of years I’ve been a part time bus conductor for an operator in Somerset. It’s great fun and good weekend therapy after a week spent driving computers (and fixing them).
At the end of last season they gave me the chance to train as a driver and offered to put a modern coach and their driving instructor at my disposal. How could I refuse?
I’ve already had an assessment day and will be taking my bus driver theory test in a few weeks time. By the time the seasons starts again in May I should have also passed my practical test as well and be qualified to drive any bus or coach.
For a bit of fun I also decided to write a blog about my training, the test and beyond. Take a look at “Hold Tight Please!” and find out more.
All this will have no impact on my work at DNA, unless of course we decide to have a DNA day out on a vintage open top bus!
(Off topic: John Dawkins ? Designer/IT Manager)

Yes, I’ve been moonlighting. Well not really. One of my leisure interests is vintage transport and for a number of years I’ve been a part time bus conductor for an operator in Somerset. It’s great fun and good weekend therapy after a week spent driving computers (and fixing them).

At the end of last season they gave me the chance to train as a driver and offered to put a modern coach and their driving instructor at my disposal. How could I refuse?

I’ve already had an assessment day and will be taking my bus driver theory test in a few weeks time. By the time the season starts again in May I should have also passed my practical test as well.  I’ll then be qualified to drive any bus or coach although I will most often be found in one of the many historic vehicles in the fleet.

For a bit of fun I also decided to write a blog about my training, the test and beyond. Take a look at “Hold Tight Please!” and find out more.

All this will have no impact on my work at DNA, unless of course we decide to have a DNA day out on a vintage open top bus!

(Off topic jaunt: John Dawkins ? Designer/IT Manager)

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2019
02.02

I love this ad. American Express have a good track record of engaging ads and this is the first TV commercial from the new international advertising campaign by ‘AMEX‘, directed by Kuntzel+Deygas (add a dog), agency: Ogilvy & Mather UK.

(Opinion: Jon Price ? Designer)

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