2009
10.30

I’ve recently set up a new online e-commerce business from scratch and have researched various unorthodox ways of short-cutting to better performance in the Search Engines. There’s a lot of debate about whether or not you can buy a domain name with a page rank and use it to get a head start, but nobody seems to provide a succinct answer. The truth of the matter is as follows (please correct me if I’m wrong):

You can buy a domain with a page rank from various websites. Just Google it and you’ll find them. Some of these page ranks seem to be legitimate and some appear to be falsified, so please beware. Once you direct the domain at your own server and give it your own content, it is likely that Google will reclassify the page rank as PR0. However, if the domain you bought performs well in existing online searches and already has numerous inbound links in place (which you can check before you buy), it is likely that you will achieve a better page rank far more quickly than if you set up a site from scratch with an entirely new domain.

If you want straightforward, professional advice on marketing your website – including whether or not Twitter and other social media will deliver a return on your investment – please give us a call.

(Opinion: Jim Green – MD)

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2009
10.20

At the risk of being a bit contentious, isn’t all this talk about getting ROI from social media a bit waffly? I don?t think it?s that difficult.

Social media is like any other media ? it presents an opportunity for people and businesses to communicate a message to an audience. Just like any other media, its ability to yield a return on investment will depend on how well it is used to carry relevant, compelling messages to the relevant audience, in such a way that it will inspire them to engage and do business.

Can social media yield a return on investment? Absolutely. Can that be measured? Yes (although not necessarily very easily). Will social media yield a return on investment every time? No. Is it possible to invest a lot of time, effort and resources into social media – even gaining a lot of interest and influence – and never achieve a penny of ROI? Definitely.

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2009
10.12

Building yachts in excess of 160 metres Devonport requires quality marketing material to match the specialist service they provide. When tasked to create a presentation box intended to house the finer details of the Devonport offering, we set to work and came up with a variety of deigns. We were very happy with the final result ? a high quality presentation box, containing a bespoke business card and branded USB stick, sourced especially for the event. The USB stick contained a full-screen interactive Flash presentation with video footage and boat specifications, as well
as a screensaver. Initial feedback is that the boxes have been well received in Monaco; take a look at the photographs and let us know what you think.

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2009
10.12

Have a good look at this illustration. This was produced by a young pupil whose teacher asked the class to illustrate what one of their parents did for a living.

Now read the letter his mother wrote to the teacher, having seen the drawing.

Priceless! But it also helps to illustrate one of my all time bugbears.

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2009
10.08

This month, Tatler, the contemporary British glossy journal published by Condé Nast Publications, celebrates 300 years of publication with a special collectors’ anniversary edition. The unexpected fold-out cover, designed by David Newton, represents Her Majesty (no stranger to the iconic Tatler cover) in various graphic styles and finishes from past eras. However, the real gem is amidst the luxury fashion and designer brands ? a fascinating 21-page feature that chronicles the trend-setting publication from it?s humble beginnings in 1709 to today! Nice.

www.tatler.co.uk 

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2009
10.05

On the roads, 2009 hasn’t been great so far for DNA. Between us we’ve had 3 vehicles written off! This wouldn’t be ideal at any time, but in the midst of recession…?!

You’ll be glad to hear all involved are fine with no lasting injuries!

As you might imagine, the whole situation has caused quite a lot of friction here in the studio… We simply can’t agree whose crash was the best!! Katie caused the most mayhem, Jim managed 2 vehicles in one year and Simon simply jumped on the bandwagon with an old photo from a few years ago.

Katie's crash

Simon's crash

Jim's crash

Jim's bike crash

Can you help us settle it? Cast your vote below and help us decide who gets the beers…

Who's had the best crash?

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2009
10.01

So I went out last night for a spot of grub and when ordering at the bar I spotted a small green Buddha smiling at me from the fridge. Of course, being an enthusiast of Japanese and Chinese lager I had to snap-up a bottle of Lucky. Lucky ? an Asian style lager, is owned by Barons Brewers of Australia, is bottled in China and consists of rice flake, malted barley and Czech hops. But all of that is insignificant ? it?s the unique bottle that sold it for me. With design emphasis on the bottle rather than label graphics (although the logo is pretty vintage-cool),
the bespoke beer bottle features the seated, laughing Chinese character Pu-Tai, holding a large gold ingot above his head. ?Many believe this figure of a Buddha to be a symbol of wealth, happiness and life fulfilment. We consider him to be the enlightened good-time guy?. In Eastern culture it is considered good luck to rub the Buddha?s belly, I decided to just take the bottle home instead? is that sad? (No comments on this post please.)

Lucky isn?t a new beer on the market but is apparently quite hard to find, despite it reportedly being sold in some supermarkets. Find out more here: www.luckydrinkco.com

(Opinion: Jon Price ? Designer)

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