2009
08.13

If you remember this 80s pop classic by Toto, you?ll almost definitely watch this entire video, but I really like the intro. This is an a capella band from Slovenia (yes, that is how you spell ‘a capella’, I checked; it’s Italian for ‘from the chapel’). They use nothing but their hands and feet to simulate an African thunderstorm. Close your eyes and you?ll have a job to tell it?s not the real thing! Awesome.

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2009
08.12

In my opinion, there’s no such thing as an ugly Aston Martin. The cars might not have the clipped finish of a Porsche, but there’s no doubt in my mind that the DB9 and V8 Vantage are two of the best looking cars ever produced.

But when it was reported that Aston were launching a Bugatti Veyron-beater  - the limited-edition One-77 – I thought to myself, ‘can they really deliver a car that justifies a £1million price tag?’

I must admit, despite being an Aston Martin lover, I thought no…

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2009
08.07

Have a look at Leo Burnett?s advert for for ?All-Bran?. I love the simplicity… As odd as it sounds, I think we?d all like to be a Bran flake, just for one ride?

 (Opinion: Jon Price ? Designer)

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2009
08.05

A lot of articles have been written about how consumers in general make decisions about purchasing a product or a service. One thing is for certain, social media and the ability to read other people’s recommendations is playing an increasingly significant part in most consumers’ buying habits.

In a recent survey by Nielsen, 90% of people said they trusted recommendations from people they know (perhaps not surprising), while an impressive 70% trusted the opinions of other consumers posted online. These were followed closely by brand websites, editorial (invariably someone’s PR) and brand sponsorships.

The Internet has given the consumer the ability to post information online without having to go through a third party. Such “straight-from-the-horse’s-mouth” communication is clearly very powerful, demonstrating the potential of social media as a marketing tool.

Be warned though, social media can be as destructive as it can be helpful. Marketing a service or product through blogs, forums, social networks and other online communities necessitates losing control. One has to be a) supremely confident in the quality of what’s on offer, and b) willing to take the good with the bad!

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2009
08.04

It’s interesting to see what people can come up with when given an opportunity. Recently we got involved with London’s Torre Abbey, to help promote Antony Gormley’s ‘Field for the British Isles’. This is on show there until the end of August and we wanted to help them spread the word. The problem was they’d spent most of their budget on getting the piece(s) to London in the first place! So we put our heads together and came up with a plan…

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