2009
07.31

There are all sorts of urban myths about Search Engine black magic and online marketing, but the fact is that good SEO is no big secret. The methodology behind achieving good search engine positions is actually quite simple – it’s the amount of time and effort you put in that really makes a difference. This is where a decent budget can have a big impact.

Having said all that, there are always changing trends and new ideas to keep on top of – not least when Google changes the rules, which it’s not averse to doing! There are more seminars and training courses out there than you could shake a stick at, but for anyone interested in some Google-related tips, this looks like a pretty good one. We’re constantly brushing up ourselves, so we might see you there!

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2009
07.22

Our newest client, MCE Insurance, has just been announced as the new title sponsor to the world’s leading domestic superbike series, British Superbikes. We are currently supporting MCE with their online communications and the new MCE website is due to go live this summer. This sponsorship deal is a major step in MCE’s bid to become the UK’s best and most successful motorcycle insurer and we’re doing what we can to help them make that happen.

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2009
07.16

I think this may be the 8th wonder of the world… It’s certainly the coolest. Because giant robots (Gundams in particular) have been so influential in Japanese pop culture, they felt a statue was in order to commemorate the 30th anniversary of the famous animated television series “Mobile Suit Gundam”. And they haven’t done things by halves… A 20-meter-high (60ft) “life-size” Gundam Robot statue has been built and is drawing crowds to Tokyo’s Odaiba. The detailed statue of the iconic RX-78-2 Gundam, which stands in Odaiba’s Shiokaze Park, weighs 35 tons, its head can move and it can emit lights or mist from 50 points on its body! The colossal tribute will be on show only until August 31st (which means I’ll get to take a look on my my hols!), at that point, nobody knows what?s going to happen ? my guess, it’ll take off and rampage its way through mainland Japan.

(Opinion: Jon Price ? Designer)

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2009
07.16

Point 4 of Tom Himpe?s ?Twenty points to start you thinking? as published in ?Advertising is Dead, Long Live Advertising? advises ?Be creative with the appearance, form, shape, colour, logo of your brand ? list everything that strongly resembles the characteristics of your product and make surprising and unexpected connections?. Well, Hong Kong based Adverting agency Grey have done quite the contrary by highlighting the uniqueness of a Pringle crisp. The fun ?Shaped for nothing else? adverts draw attention to the physical form of the crisp, building product and brand recognition. Personally I think, rather than attempting to create an pop icon of the Pringle, they should just give away a free mustache in every pack!

(Opinion: Jon Price ? Designer)

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2009
07.06


MCE Insurance, one of the UK?s top 3 providers of motorcycle insurance, has just appointed us to bolster its online presence and communication style. We will be working with MCE?s in-house design and web development team, providing input on brand personality, tone of voice, copywriting and online marketing.

Our remit is to build better brand awareness and customer loyalty online, and the whole project came from a social media marketing idea we took to them earlier this year. The social media project will form stage two of the campaign, which begins with the in-house team’s redesign of the existing website. We expect this programme to drive MCE’s online leads and sales, and ultimately to reduce their spend on Pay-Per-Click. It’s a great project – particularly for Jim, who loves his bikes (despite having a small ‘off’ earlier this year)!

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2009
07.02

Evolving a brand identity can help maintain assurance that a brand is progressing and subtle alterations can subconsciously update and refresh a logo identity without alienating a target audience ? Walker’s crisps have done this for years. Here are two nice examples of recent subtle logo redesigns…

The Mozilla Firefox logo redesign for version 3.5 of their internet browser was opened up to public scrutiny, exposing the process of redesigning a logo and prompting the public for their critiques. 13 iterations later and the logo was finalised. You can read the full story here or view the final official post where you can view every iteration and step your way through the design theory and branding process here (see the links a quarter down the page).

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