2009
06.30

Thanks to everyone who came to the DNA Summer BBQ a while ago. Thankfully the good weather we booked arrived on schedule, so we could enjoy the festivities against the gorgeous backdrop of the Torbay coastline. Thanks also to the Boat House for putting on such a great spread. For anyone who didn?t get their special DNA BBQ apron, don?t be afraid to ask for one ? we still have some in reserve! Next stop ? fishing competition. Watch this space!

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2009
06.29

This video, called “Okami to Buta” (??????) or ‘Wolf and Pig’, is a charming Japanese stop-motion animation using just stills photography and lots of ingenuity. Watch the video above to follow the chase that uses over 1,300 printed pictures!

(Opinion: Jon Price ? Designer)

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2009
06.24

Johnson Banks have recently completed their new identity project for the Swanswell Charitable Trust. Originally founded in 1968 as a small alcohol counselling agency, the Swanswell Charitable Trust has since grown into a much larger organisation. With growth had come brand confusion as well, with many initiatives taking on different names so it was time to revisit what they were about.

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2009
06.16

OK, well this might be a bit of a techie rant against the Microsoft machine and its shoddy, market dominating browser, Internet Explorer, but firstly its a valid one and secondly its more about recognising the huge achievements of a lesser known browser, Opera. There are a myriad of different browsers and different browser versions being used all with different capabilities and different ways of displaying the same website content, this makes our jobs as web content creators very tricky.

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2009
06.15

The latest yachts from Princess Yachts International, the Princess 130 and 105, have been revealed on their respective microsites. Designed and created by DNA Advertising, backed by press advertising and characterised by their brooding and mysterious atmosphere, the two new web microsites have a feel and mood unlike any other Princess campaign. See the introductory microsites at: www.princess130.com and www.princess105.com. New images, videos and specifications will be added to the website as time passes so be sure to check back for the latest information.

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2009
06.12

Graphic design, along with the music industry, has often been caught looking over its shoulder at where it has come from.

Very little contemporary music is truly original. It often mimics earlier styles or artists, spawning “tribute” bands and “cover” songs. How many £millions have been made by borrowing the talent and fame of Freddie Mercury or Abba (like them or loathe them)? It’s nothing new. Even Rachmaninov did it in the Romantic era with his “Rhapsody on a theme of Paganini”. In the world of design, we often see earlier styles being re-worked or re-invented. A prime example is the plethora of companies jumping onto the “organic” bandwagon, invariably borrowing styles and colours from the past to generate a particular response in their customers. In America it is a 14 billion dollar a year industry and here in the UK retailers are spending millions to promote their organic produce and eco-friendly products with campaigns that rely on muted, natural colours, traditional imagery and retro graphic styles. But recently a bizarre new twist has emerged. Acquiring the generic term “mashup”, designers are explicitly combining graphic elements from existing work with new content. Designer Huw Gwilliam has convincingly redesigned a set of classic album covers in the style of 1960s Pelican book covers.

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2009
06.08

 

For Tibits, a large vegetarian restaurant chain in Switzerland, oversized forks have been produced to be fixed to trees in major parks and outdoor shopping areas all over Switzerland. In a surprising new matter, the freshness of Tibits food could be demonstrated to people walking by. “Very, very vegetarian food”.

(Opinion: Jon Price ? Designer / credit ? ibelieveinadv) 

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2009
06.01

The recession appears to have set in for at least a two-year period, and more and more people are turning to the Internet for a better deal. But still so many businesses are getting it wrong.

Most of us now accept that a website is a shop window. Just as most shoppers will look in a window on the High Street before they walk into a retailer, figures now indicate that more than 80% of potential customers will visit your website before they do business with you. With such compelling figures, why would any business not invest in a professional, well-thought-through web presence and online marketing strategy?

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2009
06.01

I’m a massive fan of Japanese ethics, design principles and aesthetics. In this case it’s their eccentric and off-the-wall sense of humor that caught my attention. Not only is this advert amusing and memorable, it’s also skillfully produced and typical of the often surreal Japanese comic sensibility. The Advert was produced by Ogilvy & Mather, Japan.

(Opinion: Jon Price ? Designer) 

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