2009
05.22

I was watching telly last night and in the commercial break I was surprised to see an ad for Kelly’s ice cream (possibly one of Cornwall’s best-known brands), by Devilfish. The new 30 second advertisment is part of a £2million television campaign to market the ice cream nationally. The ad was filmed locally and features some really simple, nice photography. It makes a refreshing change to see a company close to home making the leap to go national, especially in these financially trying times.

Take a look for yourself here…

(Opinion: Deborah Jones ? Designer)

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2009
05.22

This adshel however is quite the opposite of the one featured below. Very much an unsubtle approach in an attempt to grab your attention, and failing to deliver a complete message in the process. In these times, the negative header is controversial for it?s own sake and the supporting copy that completes the sentence (giving it a positive spin) is so small in proportion, there is very little chance of you catching it from a distance or at 30mph. Standing at the bus stop it?s another matter ? but how many members of senior management, entrusted with the authority to send their staff on courses, get the bus? A small percentage I would hazard a guess. Sorry to bash local, Devon advertising ? but for me, it left quite a pessimistic, bad taste in my mouth. 

(Opinion: Jon Price ? Designer)

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2009
05.21

This ad caught my eye yesterday. I was amused by the unconcious irony in how wholesome and morally healthy the product appears. The pint glasses were quite subtle at first glance, which drew my attention for a closer look. The message is quite clear, but whether the typical target lager consumer would really care where their barley comes from is another matter. It’s often difficult to find clever yet subtle advertising on adshels as there is always an underlying pressure for the viewer to ‘get it’ in the blink of an eye ? but this one made me smile.

(Opinion: Jon Price ? Designer)

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2009
05.19

As I was perusing my local newsagent last night I couldn?t help but notice the surprising cover design of the Daily Star. Covering the Government?s ?Bangers for Cash? scheme, the front of newspaper bravely adopted a sparse design with minimal copy, which amongst the myriad of tabloid clutter, stood out like a lighthouse for the lost. I wouldn?t normally pay the newspaper stand any attention, but as I passed, I just couldn?t help but notice. In this instance less was definitely more ? it?s not always the ones that shout the loudest that get heard.

(Opinion: Jon Price ? Designer)

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2009
05.18

Following up to the ‘Pepsi Gravitational Field’ and Barclay’s logo posts, ‘Brand New‘ have released their best and worst brand redesigns of 2008. Amongst some big brand names, the top dishonour goes to the Pepsi rebrand. Read more here.  You can see the ‘Brand New’ opinion of the aforementioned Barclay’s logo here.

(Opinion: Jon Price ? Designer)

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2009
05.18

A bit of a catch

It’s not exactly design-related, but take a look at the size of the pike that JG’s Dad just caught. Apparently it’s one of the largest ever caught on a fly.

Why a fish like this would want to eat a fly is beyond most of us!!

 

40lb pike caught in the South West... on a fly!

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2009
05.07

Beverage Brands are releasing a spanking new WKD cider called WKD ?Core? which is due for release very soon. To help Beverage Brands with their product-launch conference, we produced some interactive display boards for their presentation, which went down a treat ? much like their new tipple! 

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2009
05.06

DNA are proud to announce that our client, British Ceramic Tile, won ?wall tile of the year 2009? at the TTA awards. The ceremony is the focal point of the tile industry, being the only opportunity to praise the products, services and people.  The prize was awarded for the Tactile Collection; designed in London by Studio Conran and manufactured in Devon by British Ceramic TileWell done guys!

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2009
05.06

According to a survey commissioned by ClickandBuy, a leading internet payment system, it seems that online merchants are losing business by not offering a sufficiently wide choice of internet payment methods.  The survey of 2000 online British adults, which was carried out by independent survey firm YouGov, found that half (50 per cent) of those who regularly shop online said that if their preferred payment method is not available, they will cancel the purchase.   

Supporting this statistic is that over one third (40 per cent) of all adults surveyed said that they would feel more comfortable purchasing from a retailer who offers a wide range of payment methods than a retailer who only offers one payment option. 

To read the full article click here

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