2008
04.25

Presenting a brand to the outside world isn?t all glitz and glamour, but maintaining a consistent image, tone of voice and style is essential if that brand is to develop any resonance with its target audience. Acting as ?brand guardians? helps us to make sure that any creative material reaching the outside world ? from website to brochures to vehicle livery ? is not only accurate, but also meets the underlying marketing objectives. We also think they look pretty good (maybe we should offer to do a yacht in the same style)…

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2008
04.18

We are proud to be working with Exeter Swimming Club, whose member, Liam Tancock, is currently making waves in the world of backstroke. Last week, Liam brought home a gold medal from the World Short-Course Championships in Manchester. In doing so, he shattered the European, Commonwealth and British records. Liam is now set to represent Great Britain at the Beijing Olympics.

We were approached by Exeter Swimming Club with an idea for a new logo. Working alongside the club?s press officer, Kim Stead, we developed their initial ideas into a fully-fledged identity that can now be implemented across the club?s kit, bags, towels, poolside banners and all of their digital and printed media. The first outing for the new branding came in the form of a 3-metre long vinyl banner, which was spotted at the Manchester competition wishing Liam good luck for Beijing. DNA would like to second that sentiment ? all the best Liam!

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2008
04.16

Paul’s feeling Chile

Not one for lying on a beach, our creative director, Paul is currently marching up and down South America with his wife, Donna.

Good of him to send us this shot as a warning of how walking around volcanoes can leave one leg several inches longer than the other…

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2008
04.07

Although we have been personalising print for a while now, Debs has added a touch of class to how we use digital technology. The invitation she designed for Brand-Rex’s Annual VIP Customer Day at Gleneagles was printed with each recipient’s name embossed on a golf ball. The improvements we’ve seen in digital technology have revolutionised certain aspects of Direct Marketing – with virtually no compromise on print quality. That means it’s now just up to our imagination… If you think you could benefit from this sort of approach, let us know and we’ll put our thinking caps on.

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2008
04.06

Fibre Optech Branding

The Fibre Optech branding project is coming to fruition with the launch of the company’s new overview and product brochures. The Fibre Optech sales team are particularly keen on the idea that the boomerang motif in the logo reflects their focus on repeat and returning business through exceptional customer service…

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2008
04.05

Skiing 2008

With a few keen skiers among our ranks, we can officially report that the 2007/8 season has been decidedly mixed. Jim’s trip to Morzine was blessed with a mix of fresh snow and sunshine (the smug look said it all), whereas Shona’s trip to Italy proved disastrous. Not only was the resort plagued with avalanches, at the top of a run she had already skied successfully, our very own Shona broke her KNEE(!!). We all wish Shona a very speedy recovery – the office just isn’t the same without her effervescence!!

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2008
04.04

Envision this…

Congratulations to the PR and design teams on Envision’s sponsored feature in the Western Morning News this week. The ads and editorial were both really well received and Envision’s telemarketing team have reported a marked increase in both brand awareness and call success… so much so that the Environment Agency might be able to find the budget for more. Fingers crossed!!

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2008
04.03

Congratulations to Chris on passing his driving test – good skills…¬†Everyone else – watch out for that silver polo!!¬†

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2008
04.03

Our new blog

Hello there and welcome to our new blog! Our in-house digital team is now happily entrenched – so much so that they’ve given us this new toy! The DNA blog will give you an informal update on all our latest news and, at least until the launch of new website in the summer, should be the place to come to visit us online! If you have something to add or perhaps a suggestion, feel free to send it through as a reply. We’ll have a quick check for rude words, then we’ll add it to the page…

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