Portfolio/Web Design & Digital
Ascari: Race resort website
When Ascari asked us to design their new website, we knew it would be more than a simple site build. First, we sat in on internal meetings, defining markets, competitors, positioning and helping to reorganise the company’s sales offering. We drew up a formal set of marketing objectives and began consolidating Ascari’s communications under a revised, more masculine corporate identity. This formed a new site structure, reflecting the realigned product offering. We also simplified the navigation and captured the dynamic essence of the Ascari brand through intensive use of both imagery and video. We planned photo and video shoots, editing the footage in-house against a specifically recorded soundtrack.