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Portfolio/Web Design & Digital

Ascari: Race resort website

When Ascari asked us to design their new website, we knew it would be more than a simple site build. First, we sat in on internal meetings, defining markets, competitors, positioning and helping to reorganise the company’s sales offering. We drew up a formal set of marketing objectives and began consolidating Ascari’s communications under a revised, more masculine corporate identity. This formed a new site structure, reflecting the realigned product offering. We also simplified the navigation and captured the dynamic essence of the Ascari brand through intensive use of both imagery and video. We planned photo and video shoots, editing the footage in-house against a specifically recorded soundtrack.
 

  • Ascari Race resort website - Club Intro page
  • Ascari Race resort website - Fleet page
  • Ascari Race resort website - Facilities page
  • Ascari Race resort website - Vision page
  • Ascari car photography
  • Ascari car photography
  • Ascari car photography
  • Ascari car photography
  • Ascari art direction
  • Ascari Race resort website - Driving programmes
  • Ascari Race resort website - Challenge
  • Ascari Race resort website - Location
  • Ascari Race resort website - A10
  • Ascari Race resort website - Club membership
  • Ascari Race resort website - Membership programmes
  • Ascari car photography
  • Ascari car photography