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Portfolio/Print

Subway: Store marketing materials

The challenge with Subway has traditionally been more logistics and consistency than creative. With a vast network of stores, they all have the autonomy to run their own promotions as well as centralised campaigns. In-store signage, point of sale material, external promotions, corporate campaigns, flyers and advertising across different locations means we take on the challenge to maintain a unified brand identity. DNA produced a digital Print and Promotion catalogue to make ordering even easier for the franchises.