Portfolio/Film & Photography
Brand-Rex: Stylised product photography
When Brand-Rex opened their new technology innovation centre in Fife, Scotland, they asked us to produce some imagery that they could mount and display on the walls. Interesting photographs of pieces of cable might sound like a paradox, but by a combination of careful product selection, considered composition, lighting, depth of field and retouching techniques, we produced a set of photographs with a consistent style all of their own, which we could reproduce whenever a new product image was needed. We took these photographs using our in-house photographic studio and have now introduced them into the company’s other marketing materials such as product brochures and exhibition stands.