Brand-Rex: Branding and implementation
Brand-Rex came to us with a detailed brief for developing their existing logo. They wanted a 3D motif that would reflect the modern, technical, professional nature of the business, whist being memorable enough in its own right to work both alongside and in isolation from the existing logo type. We already knew the brand well, so we were able to begin sketching concepts almost immediately and it did not take us long to come up with a design that Brand-Rex approved. We duly worked this up, at first in rough and later into the finalised design. We then set to work on creating a number of different logo formats – 2-colour, 3-colour and a full-colour version, for use in print, packaging, merchandise, signage and advertising.